Ad Monsters

JANUARY 7, 2025

Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising. Digital advertising volatility and the need for sustainable revenue streams have pushed publishers to reassess their subscription strategies.

Media 99

Media Conversion Rate Affiliates Retail 99

Lemonads

AUGUST 7, 2021

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Programmatic Display Advertising. Programmatic display advertising uses automation to buy advertisements in real-time based on a user’s online interactions.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

OCTOBER 24, 2023

This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). Tailored ads often result in higher engagement and conversion rates.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 14, 2023

The Bigger Platforms Have Tougher Restrictions To maintain their reputation as kings of the industry, popular options like the Google Display network and Meta’s advertising platforms impose strict regulations on what can and can’t be advertised. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

MAY 25, 2022

This was attributed to “lower traffic to our sites compared to prior year COVID traffic highs, impacting both display advertising and performance marketing revenue” as well as “multiple macro headwinds (e.g., With the addition of the new acquisitions, this business increased by 63% from £85.2 million ($107.1 million) to £138.8

Media 69

Media Audience Affiliates Display Advertising 69