The Prevention of Ad Fraud
YieldBird
MAY 31, 2023
Be sure to keep an eye on the time between clicks and conversion; if it’s unusually quick, it could be a cause for suspicion (to be able to see this, you’ll need log-level data). Be sure you have established benchmarks for clicks, CTR, page views, and conversions to be able to know when things look off. 10 ways to prevent ad fraud 1.
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