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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

Adweek

B2B affiliate marketing is a relatively new phenomenon. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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3 Ways to Capture More Leads for Ad Agency New Business

Fuel Lines

Trent is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. A theme that I use for this is called Pagelines (affiliate link). Guest post by Trent Dyrsmid.

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Sprout Social added features to its social media management software.

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Tagger Media Announces Rebrand and New Offering for Streamlined Conversion Tracking

Martech Series

Influencer Marketing Platform Introduces a New Visual Identity in Tandem with New Technology. Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.