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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

AdExchanger

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

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Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

AdExchanger

Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources. The post Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns appeared first on AdExchanger.

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37. Blagica Bottigliero – going into Orbitz, social and affiliates

Paleo AdTech

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Returning just last year to the affiliate space at JEB Commerce, Blagica says, she found it “going gangbusters.”

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WTF is cookie stuffing?

Digiday

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. Let us explain.

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TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack

Martech Series

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

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