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If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-partycookie. In short, without first-partycookies, the website experience would be awful to impossible.
Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Misunderstanding Around Cookieless Measurement Techniques.
If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-partycookies. In the digital marketing context, third-partycookies are simple pieces of code that help track user behavior throughout the internet.
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