Ad Monsters

NOVEMBER 14, 2024

For instance, Aura can identify that readers interested in pet food are also likely to be interested in outdoor activities or family vacations, offering brands a richer understanding of potential consumers. .” This integration allows Hearst to identify audience interests and anticipate future behaviors accurately.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Lemonads

AUGUST 5, 2021

You are an affiliate marketer and you are seeking some gold mines? Here we crafted our 2022 list of the best affiliate programs. We dedicated our study to the affiliate programs in the 10 top affiliate niches for this year and we are sure you will find some affiliate programs you will absolutely adore in this list.

Affiliates 52

Affiliates Cookies Electronics Food 52

Lemonads

JULY 4, 2021

Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019. Probably not.

Food 52

Food Audience Affiliates Cookies 52

Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is. What is affiliate marketing?

Affiliates 52

Affiliates Marketing Ad Space Conversion Rate 52

Martech

OCTOBER 19, 2022

Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger. Some more obvious examples of these audiences could include religion, political affiliation, mental health, military status or even data that reveal personal or financial hardship.

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

TechCrunch Ads

AUGUST 2, 2022

And it’s perhaps notable that Google recently amended the design of its cookie consent banner in Europe to make it easier for users to opt out of that type of ad tracking — following a couple of tracking-focused regulatory interventions in France.). Sandboxes for headwinds.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

NewProgrammatic

JANUARY 26, 2022

Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. This edition of the Affiliate World conference will actually combine two previously canceled events – Affiliate World Europe 2021 and Affiliate World Asia 2021.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Affiliate Marketing Platform BrandCycle, Inc. Shopify earned a nomination for Best E-Commerce Technology.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digiday

APRIL 26, 2023

Craddock said she wants Saveur’s editors to be “more involved” in the business decisions behind Saveur, which currently earns its revenue from licensing and programmatic and affiliate advertising. It’s more of a lifestyle, global publication, and food is a big part of that. CPM fee on paid impressions with the 2.5%

Media 73

Media Ad Tech Agency Food 73

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr users without prior consent or satisfactory information.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 69

Media Conversion Advertising Healthcare 69

VideoWeek

MARCH 3, 2023

RTB House found that the scale of users testing the Privacy Sandbox proposal has increased from its initial tests in October, but remains low compared to cookie-based ad buying. “On Along with Publicis-owned agency Spark Foundry, TF1 PUB launched the first campaign of its kind for food retailer BEL Group.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Eater London Closes Down Eater London, a Vox-owned guide to food and restaurants in the UK capital, is closing down, the company announced this week. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

Lemonads

JUNE 27, 2021

Travel Affiliate programs host great opportunities in the affiliate business this year. If you are already thinking about affiliate programs in the travel niche, you are right to do so. Maybe you are willing to monetize your travels as many travel bloggers do by using affiliate marketing on social media or a travel blog.

Affiliates 52

Affiliates Cookies Shipping Food 52