Affiliates Cookies GDPR 
AdExchanger
JANUARY 20, 2023
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.
TechCrunch Ads
AUGUST 2, 2022
But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.
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Martech
OCTOBER 1, 2022
And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.
Digiday
OCTOBER 3, 2022
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.
Lemonads
MARCH 8, 2021
Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027. The statistics above are indicators that the affiliate marketing industry is here to stay. What Are Affiliate Programs?
Automatad Inc.
JANUARY 17, 2022
Google Analytics might be violating the GDPR according to the Austrian DSB. These strategies include providing the acquired brands ‘instant revenue growth’ through affiliate commerce and including different media brands inside a single CMS. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends.
AdExchanger
DECEMBER 1, 2024
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October.
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