Martech Series

NOVEMBER 11, 2022

Marketers utilizing performance marketing are also likely to increase revenue streams, specifically through affiliate marketing. For example, marketers can use measurable strategies such as cost-per-lead (CPL) and cost-per-action (CPA) to measure performance.

CPL 88

CPL Marketing CPA Affiliates 88

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Lemonads

MAY 30, 2021

Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. In these cases, knowing which are the most important marketing key performance indicators (KPIs) can help you set up your affiliate campaign for success.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Lemonads

AUGUST 8, 2021

This article is specially made for business owners who want to start using affiliate marketing to grow their businesses. Keep reading and by the end of this article, you will know everything you need to create your affiliate marketing program. What is Affiliate Marketing and how does it work? Do you relate to this profile?

Affiliates 52

Affiliates Cookies CPL Conversion 52

Lemonads

SEPTEMBER 13, 2020

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

Affiliates 52

Affiliates Conversion Rate CPA Marketing 52

Ad Monsters

JANUARY 26, 2023

Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. Over time, the infrastructure and techniques DatalyMedia uses for the affiliate marketing fraud scheme have barely changed.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

JUNE 16, 2020

Most used channels for lead generation: Email marketing Content marketing Affiliate marketing Search engine Social media According to several studies, email is one of the most used online marketing channels to attract new potential customers. Affiliate marketing can be a great way to generate leads. What is the CPL pricing model?

CPL 52

CPL Brand Awareness Affiliates Banner 52

Lemonads

JANUARY 25, 2021

On the other hand, SmartLink is a single link that runs several affiliates programs worldwide at the same time so depending on your strategy, it may also be a good option. Smartlinks which have CPL offers, or even CPA advertising , are the best ones as the conversions will be more frequent, so it will also be optimized faster.

CPL 52

CPL Affiliates Banner CPA 52

Lemonads

JUNE 15, 2020

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. To do this we set up objective criteria (average CPL offered, type of game, etc.)

Non-Profit 52

Non-Profit Media Affiliates ROI 52

Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry.

Advertising 52

Advertising Machine Learning GDPR CPL 52