Martech Series

SEPTEMBER 13, 2022

A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. How fraudsters are taking advantage of the CPA advertising model. Unusual increase in affiliate or publisher attribution sales.

CPA 64

CPA Affiliates Conversion Retargeting 64

Lemonads

JUNE 5, 2020

Dozens of different ad formats have been created since the inception of digital marketing, but native and push campaigns have become the golden standard for affiliates. With these numbers, it’s easy to see why both, native and push campaigns, have become a favorite among affiliates and digital marketers in general.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

FEBRUARY 7, 2021

How to make money with social media with affiliate marketing? Using Facebook, Instagram, TikTok, YouTube, and Other Networks in Your Campaigns Affiliates play a crucial role in the marketing industry because they relieve pressure from advertisers while allowing these companies to find new clients.

Affiliates 52

Affiliates Media Marketing Conversion Rate 52

Digiday

AUGUST 29, 2022

Even earlier this month, casino and gambling operator Penn Entertainment (formerly Penn National Gaming) acquired the remaining 50% of Barstool Sports for $325 million, after first acquiring a 36% stake in the company in 2020. The majority of our revenue still [comes from] the affiliate model. increase from the previous quarter.

Affiliates 69

Affiliates CPA Media Conversion 69

Lemonads

JULY 20, 2020

But, this vertical has been a favorite for affiliates since the early 2000s, so succeeding in this competitive space is challenging at best. Having a deep understanding of video game culture, current consumer trends, and the devices used can help you build a stellar affiliate gaming campaign. Today, there are close to 2.6

Affiliates 52

Affiliates CPA Entertainment Marketing 52

Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

MARCH 22, 2021

Affiliates can choose from a huge collection of verticals to work with and each one of them has a unique set of pros and cons. The gambling industry is a great example of an evergreen vertical that has extremely high chances of success, making it one of the most attractive choices for affiliates. The list includes: Co-Gaming Ltd.

Affiliates 52

Affiliates Pop-Up Audience Entertainment 52