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Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots. You can drive better user engagement, traffic, and CPM.
Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing. By partnering with brands and including affiliate links within their content, the blogger earned a commission on sales generated through their websites. What is the difference between CPM and RPM?
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