Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. This is the reason why push notifications are so popular with consumers, which in turn makes them a hit with affiliates. What is push traffic? Push traffic comes from Push Notification ads.

Ad network 52

Ad network CPC Affiliates CPA 52

Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Unruly

MAY 2, 2023

All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of the TCL FFalcon partnership, or any other partnership, our tech stack, and any other offerings of Tremor, Unruly and any affiliates.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Audience 52

Paleo AdTech

DECEMBER 10, 2023

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. They managed to net about $1 million in a year and began to think of themselves as a legitimate venture. Growth was solid in the years 2009-2010.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Unruly

MARCH 14, 2023

All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits of the Mediahub partnership, or any other partnership, our tech stack, and any other offerings of Tremor, Unruly and any affiliates.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

Paleo AdTech

MARCH 22, 2022

The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

SODP

MAY 22, 2023

Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

SEPTEMBER 22, 2022

There’s this conflation between the affiliate business and direct business for media.”. “A Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52