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That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Some very sad figures Only 36% of ad spending on demand-sideplatforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).
While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.
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