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Programmatic Ads, Affiliates, and Subscriptions: Where are Publishers Finding Growth?

VideoWeek

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. While advertising is not the NYT’s primary business, it’s still around 20 percent of the business. percent most recently in Q2.

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2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers

Ad Monsters

Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising. eMarketer reports that publisher commerce revenue grew by 42% in 2024, with affiliate partnerships accounting for an increasing share of total revenue.

Media 99
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Brick and Mortar Advertising Made Simple With the In-store Marketplace

Ad Monsters

However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and display advertising. . Having relevant advertising in their face will encourage them to dish out more dollars.

Retail 105
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How To Monetize A Gaming Site? [2023]

Monetize More

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. Affiliate Marketing. In-Player Advertising.

SEO 52
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Online advertising: The funny, fuzzy math

Martech

Since online advertising is customized to each user, you can’t check to make sure your ad is displayed. Advertiser: “Hey, I’m not seeing my ad on your site.” While there are efforts to combat this, ads can still be counted as “viewed” when the ad was never displayed to the visitor. The ad is on the wrong site.

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With display ad revenue falling flat, Blavity Inc is diversifying revenue with new commerce-first vertical ‘Home & Texture’

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce.

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Video is Primary Driver of Digital Ad Growth in Europe, finds IAB AdEx Report

VideoWeek

Within display, video spend grew faster than combined non-video formats. billion, while non-video display advertising grew by 6.8 percent of total display advertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Video expenditure was up 20.9