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Video is Primary Driver of Digital Ad Growth in Europe, finds IAB AdEx Report

VideoWeek

Within display, video spend grew faster than combined non-video formats. billion, while non-video display advertising grew by 6.8 percent of total display advertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Video expenditure was up 20.9

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

The Bigger Platforms Have Tougher Restrictions To maintain their reputation as kings of the industry, popular options like the Google Display network and Meta’s advertising platforms impose strict regulations on what can and can’t be advertised.