$221 billion adds up to a record online holiday season
Martech
JANUARY 4, 2024
Electronics rang the bell for discounts peaking at over 30% of list price. That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Dig deeper: Consumers look to use AI for holiday shopping Breaking down the discounts. Toys and apparel were not far behind.
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