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Lower fillrate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fillrate due to the lower demand than banner and display ads. Video headerbidding Since you are displaying video ads on the website, you will have a partnership with programmatic service providers.
You can use Mentionable with every article you publish, and it also works with existing monetization methods, including display ads and affiliate links. Similar to AdSense, they provide a 100% fillrate and even work with direct and programmatic partners to generate better ad revenues for publishers.
However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fillrates. Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. mobile, video, native).
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