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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-partycookie. In short, without first-partycookies, the website experience would be awful to impossible.
It’s no surprise that the prospect of Google removing third-partycookies has sent the entire online advertising industry into a frenzy. But, even though this will alter the way affiliate advertisers and publishers do business online, it’s important to note that these stakeholders can adapt to the new standard.
PPIDs are used to facilitate measurement and targeting without third-partycookies. However, they are only limited to a specific publisher’s media since PPIDs are usually attached to logged-in users or a first-partycookie. They also want to launch affiliate programs on their magazine i-D.
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