Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. Does Google Analytics Violate GDPR? AdTech and Consumer Trends.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

Ad Tech 112

Ad Tech Media Header Bidding GDPR 112

Clearcode

MARCH 21, 2023

Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. Header bidding adapter: Providing publishers with a header bidding (e.g. Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. named European Unified ID. Subscribe to our weekly roundup. Cookieless Advertising. Unified ID 2.0

Audience 52

Audience Header Bidding Cookies GDPR 52

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

Food 52

Food Ad Tech Media Agency 52