Lemonads

SEPTEMBER 9, 2020

Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. Every week, we review one of the top fraud protection platforms available for players in the affiliate marketing industry.

Affiliates 52

Affiliates Machine Learning GDPR Conversion 52

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. To that end, call analytics platform vendors continue to expand their connectivity with social media, Google and Bing, analytics tools, affiliate marketers and digital agencies.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. This ad fraud detection tool is powered by machine learning, so the algorithms learn from each interaction and make improvements to themselves without the need for manual upgrades.

Advertising 52

Advertising Machine Learning GDPR CPL 52

VideoWeek

MARCH 3, 2023

The new layoffs impact product managers, data scientists and engineers working on machine learning and site reliability, according to the NYT. This marks the latest round of job cuts at the company that has already lost 80 percent of staff since Elon Musk’s takeover in October 2022.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Martech

MARCH 18, 2025

Intelligent lead qualification, scoring and routing systems use machine learning to optimally route calls based on caller source, geography, demographics or intent. Many platforms use natural language processing (NLP) and machine-learning algorithms to automatically qualify calls and score leads.

Machine Learning 71

Machine Learning GDPR Conversion Healthcare 71