article thumbnail

WXIA Names Dan Kennedy AM Weekend Anchor

Adweek

Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves," said Denisha Thomas, 11Alive news.

article thumbnail

TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack

Martech Series

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. billion to an impressive $127.45 billion to an impressive $127.45 billion by 2025, according to Research and Markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Viamedia Promotes Madeline Kissel to Vice President of Affiliate Relations and Business Development

Martech Series

Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. There is no doubt she will bring value and innovation to even more distributors in this expanded role that recognizes her many successes.”.

article thumbnail

Sunbeam Signs Multi-Year Deal with Nielsen

Adweek

The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics. "We Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam's Boston and Miami stations WHDH and WSVN.

article thumbnail

Tips On How to Reduce Customer Acquisition Risks in Affiliate Marketing

Lemonads

One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. But, this doesn’t mean that there aren’t customer acquisition risks in affiliate marketing. That said, there are risks involved in developing an affiliate marketing customer acquisition program.

article thumbnail

What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

article thumbnail

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs.