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Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That

AdExchanger

Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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Unlock the real value of genAI in martech

Martech

We neither endorse nor have any affiliation with them. uses genAI and machine learning to analyze intent data and tailor outreach to prospects. The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Note: The tools mentioned are examples only.

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Affiliate network: More efficient than direct advertisers?

Lemonads

To that extent, the method growing in popularity for lead generation is affiliate marketing. And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. How are you going to sign up affiliates?

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Fraud Detection for the Affiliate Industry: Fraud Defense by InMobi Review

Lemonads

Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. Every week, we review one of the top fraud protection platforms available for players in the affiliate marketing industry.

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Will Commerce Optimization Power the Future of the Internet?

Ad Monsters

AB: How does Button’s link optimization technology utilize AI to enhance affiliate traffic monetization for publishers? MJ: Essentially, our system leverages AI and machine learning to optimize user experiences from initial interest to purchase, aiming to maximize revenue for publishers.

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Live Earth Raises $10 Million in Growth Funding

Martech Series

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. Live Earth is a leading, next-generation business intelligence SaaS platform.