Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. We neither endorse nor have any affiliation with them. Disruptors.

MarTech 120

MarTech Machine Learning Conversion Conversion Rate 120

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. We’d love to hear a few predictions you have in mind for the future of martech/adtech and B2B advertising!

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

SEPTEMBER 9, 2022

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. ” Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 85

Machine Learning Affiliates MarTech Marketing 85

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Martech ecosystem integration. These signals can also include the length of time a caller speaks versus how long the sales rep speaks. Intelligent call scoring/routing.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Martech Series

JANUARY 23, 2023

Featuring: Barbara Wixom , principal research scientist, the MIT Center for Information Systems Research; and Rama Ramakrishnan, MIT Sloan professor of the practice, data science and applied machine learning. The framework is built upon data, models, decisions, and value, with an emphasis on decision-making.

Machine Learning 87

Machine Learning Affiliates MarTech Marketing 87

Martech Series

AUGUST 18, 2022

Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. “Her experience, affiliations, and leadership in the legal community give her valuable perspective on enterprise contracting and for the challenges that arise during times of uncertainty.”

Machine Learning 80

Machine Learning Marketing Affiliates MarTech 80

Martech Series

FEBRUARY 16, 2023

Leveraging the power of artificial intelligence & machine learning to help users auto-generate content with SEO-optimized keywords and hashtag recommendations based on millions of analyzed posts. They’re not just another ChatGPT plugin.

Machine Learning 92

Machine Learning Audience SEO Media 92