Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Email: Business email address Sign up now Processing.

MarTech 111

MarTech Conversion Affiliates Audience 111

Martech Series

JULY 13, 2022

Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Get MarTech! The post This week’s new AI-powered martech products, platforms and features appeared first on MarTech. Why we care. In your inbox. Business email address Subscribe Processing.

MarTech 112

MarTech Affiliates Conversion Marketing 112

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. Get MarTech! In your inbox.

MarTech 109

MarTech Retail Brand Awareness Affiliates 109

Martech

FEBRUARY 15, 2024

working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech. Methodology: Based on conversations with “2000 people based in the U.S.

MarTech 104

MarTech CPC Affiliates Conversion 104

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Martech Series

JUNE 14, 2022

Upfluence’s new suite of affiliate marketing features makes it possible for brands and agencies to run end-to-end affiliate campaigns on the platform for the first time. With no need for additional tools or integrations, brands can now drive revenue from influencer and affiliate partnerships on one platform.

Affiliates 79

Affiliates Marketing Shipping MarTech 79

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. Understanding how our martech systems are useful to our franchise partners who deal directly with guests in person when they’re at a property is beneficial. Get MarTech!

MarTech 101

MarTech A/B Testing Finance Brand Awareness 101

Martech

MARCH 17, 2025

Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer. Adobe also launched a companion survey of more than 5,000 U.S.

Retail 86

Retail Affiliates Food Conversion 86

Martech

DECEMBER 5, 2024

We suspected the company’s affiliate partners were signing people up for trial services without their knowledge. The post Why bad business decisions can hurt email deliverability appeared first on MarTech. To overcome this, we paused the confirmation emails, waiting until customers had opted in before sending them. Processing.

Affiliates 117

Affiliates MarTech Marketing 117

Chief Martech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. Martech Product Ratings: Patterns & Hypotheses.

MarTech 94

MarTech Affiliates Social Advertising Marketing 94

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Nucleus by Affinity Global Inc.

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech

OCTOBER 10, 2024

In this example, we’ll track affiliate link clicks, but the process can be applied to any type of tracking.) In this case, I want to gain a deeper understanding of users clicking on affiliate links and how they interact with website articles before clicking out. Here’s a step-by-step guide to setting this up. (In

Affiliates 69

Affiliates Conversion eCommerce Audience 69

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. We’d love to hear a few predictions you have in mind for the future of martech/adtech and B2B advertising!

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

OCTOBER 21, 2022

AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. The bot will send messages to all active affiliates who can start the bot with unique personal keys.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

JANUARY 10, 2023

Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole. PropellerAds is known, among other things, for its strong presence in AdTech and affiliate marketing events around the world.

Affiliates 97

Affiliates MarTech Marketing Advertising 97

Martech Series

NOVEMBER 20, 2022

Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. ” The timing of the rebrand aligns with the launch of a new integrated affiliate marketing solution from Tagger. .”

Conversion 96

Conversion Affiliates Media ROI 96

Martech

JULY 10, 2024

MarTech defines a CDP as follows. MarTech Dig deeper: Beyond the tech: Mastering customer data with a modern approach The growing list of CDP-like technologies Not everyone who thinks he needs a CDP really needs one. The post CDPs, their close kin and how to choose between them appeared first on MarTech.

Data Management Platform 69

Data Management Platform Affiliates MarTech Audience 69

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. We have helped over 3,000 brands in 23 verticals generate over $3B in affiliate revenue, making us the leader in affiliate program management. 5000, With Three-Year Revenue Growth of 394% appeared first on MarTech Series. “Inc.

Affiliates 87

Affiliates Advertising MarTech Marketing 87

VideoWeek

SEPTEMBER 10, 2024

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. Data-driven revenues are those which are based on its own first-party data products, and are less sensitive to page view volumes.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Over the past few years, Admitad has been studying the Hungarian market and has noticed the growing demand for affiliate marketing tools. Using Admitad tools, they generate a 40% to 120% growth in local sales on average per year.

CPA 90

CPA Affiliates Brand Awareness Marketing 90

Martech

APRIL 10, 2024

The Affiliate Hub. Creators participating in YouTube Shopping, including those who have connected their own stories or enrolled in the affiliate program, can now create “collections” to showcase their favorite products. Affiliate Hub. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Fourthwall.

Affiliates 85

Affiliates Conversion MarTech Marketing 85

Martech

JANUARY 4, 2024

That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The post $221 billion adds up to a record online holiday season appeared first on MarTech. In your inbox.

Electronics 112

Electronics Retail Affiliates Food 112

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech Series

NOVEMBER 17, 2022

The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. The post clean.io

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

AUGUST 4, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines appeared first on MarTech Series. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Marketing 101

Marketing Affiliates CPA ROI 101

Martech

JUNE 2, 2022

Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The post Studies find big increases in ad fraud attempts and fake traffic appeared first on MarTech. 32% of organic and direct traffic from mobile is invalid. Get the daily newsletter digital marketers rely on.

Affiliates 108

Affiliates Impressions Retail MarTech 108

Martech Series

AUGUST 25, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl. The post EvoluteIQ Recognized in the 2022 Gartner Market Guide for Multiexperience Development Platforms appeared first on MarTech Series. All rights reserved.

Marketing 103

Marketing Healthcare Affiliates MarTech 103

Martech Series

SEPTEMBER 9, 2022

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. ” Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 85

Machine Learning Affiliates MarTech Marketing 85

Martech Series

SEPTEMBER 20, 2022

They can also increase their point balance by connecting with RoseHosting through various social media platforms or becoming an affiliate. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice. The best part about this loyalty program is using the points to claim many rewards.

Affiliates 88

Affiliates MarTech Marketing Media 88

Martech

MAY 31, 2022

For example, the most followed NFT-related account, that of Brazilian soccer star Daniel Alves (over 36 million followers) announces its affiliation with Club Gorgon , a members-only “phygital art club.” The post NFTs are taking off on Instagram appeared first on MarTech. NFT collections. NFT/crypto advisory accounts.

Affiliates 105

Affiliates MarTech Marketing 105

Martech

APRIL 18, 2023

Ryan Phelan has 25 years experience in email marketing and has written 83 articles for MarTech on that and other topics. I worked in the affiliate world and I worked in email. And over the years I did a lot with affiliate marketing, and then decided that email is where I wanted to go. Get MarTech! In your inbox.

Affiliates 106

Affiliates Conversion Rate MarTech Entertainment 106

Martech Series

JUNE 29, 2022

” John Seguin , Third Iron President and Chief Librarian, continued, “Over 15 million researchers have access to LibKey linking through their affiliation with the over 1,300 libraries that use Third Iron services. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Affiliates 89

Affiliates Information Technology Communications MarTech 89

Martech

OCTOBER 27, 2021

based Dennis Publishing, at our recent MarTech conference. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. More from the MarTech Conference >> Change management. “I Watch the full presentation from our MarTech conference here. Learn more here.

MarTech 115

MarTech Audience Affiliates Marketing 115

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc. Amdocs will also enable Telefonica affiliates to drive business growth, increase time-to-market agility, and introduce operational efficiencies by implementing an ongoing Services Delivery Factory.

Affiliates 89

Affiliates MarTech Communications Marketing 89

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. MarTech Articles on OTT, TAM and Buyer Personas, Marketing Attribution and more! Affiliate Marketing Tools: How They Help.

Marketing 88

Marketing MarTech GDPR Affiliates 88