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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Adweek

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators.

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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Adweek

These overdue payments.

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

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News Media Alliance Urges FTC, DOJ to Investigate Google’s Site Reputation Update

Adweek

The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year.

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Allen Media Cuts 19 at Louisiana Station

Adweek

Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to "economic challenges." The Fox and NBC affiliate will also drop their morning and noon newscasts.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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Allen Media Cuts More Staff at Louisiana Station

Adweek

Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache and Jeff Horchak and meteorologist Michael Crowley. Two producers were also let go.