Lemonads
MAY 4, 2020
Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?
RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network?
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Lemonads
AUGUST 29, 2021
What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. Below, we’ll discuss the definition of mobile affiliate marketing and its benefits.
VideoWeek
APRIL 13, 2023
IAB pointed to the implementation of Apple’s App Tracking Transparency (ATT), which social media firms Meta and Snap also blamed for stagnating ad revenues last year. That said, mobile ad revenues were up 14.1 ” “2023 promises to be a challenging year,” added IAB CEO David Cohen.
Lemonads
FEBRUARY 2, 2021
So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. And time, in the affiliate realm, equals money. Without further ado, let’s jump right in!
Lemonads
AUGUST 11, 2020
Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget. However, many affiliates are not aware of these deceptive practices and how they work, when can explain why their campaigns keep underperforming despite having good metrics.
Lemonads
NOVEMBER 17, 2020
Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Introducing FraudShield by 24Metrics 24Metrics is a company that provides fraud detection and protection solutions for the affiliate marketing industry.
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