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How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes

Digiday

Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

Chief Martech

In contrast, search & social advertising, CMS & web experience management, and display & programmatic advertising were frequently included in stacks — but not particularly well-liked, at least on average. Meanwhile, products in the Affiliate Marketing & Management category have the best average ratings.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Native social analytics integration. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

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Video is Primary Driver of Digital Ad Growth in Europe, finds IAB AdEx Report

VideoWeek

percent of total display advertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Within social media, video ad spend was up by 26.7 This brings social video ad spend just about equal to non-video social advertising (€11.7 percent, reaching €11.6

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How Much Does TikTok Pay? Best Guide

AdvertiseMint

Become an affiliate marketer TikTok’s affiliate program makes it easy to make money by promoting products and brands you love through the app. You’ll earn a commission on every purchase made through an affiliate link. AdvertiseMint, a premier social advertising agency , can assist you.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

Track cross-channel attributions to accelerate conversions in limited advertising spend. Manage affiliate marketing campaigns to increase the flow of orders without raising the initial marketing budget. Proficient in SEO, SEM, SMO, email marketing, affiliate marketing, and other digital marketing channels.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Basis

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers.