YieldBird
MAY 31, 2023
Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%. But always remember to get proactive with protecting your performance.
Martech
JANUARY 3, 2024
Non-viewable impressions. You want your ad to display on a major media site, but it’s actually displayed on affiliate sites that don’t attract your core market. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Each of those elements can go wrong for many different reasons.
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YieldBird
MAY 31, 2023
Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%. But always remember to get proactive with protecting your performance.
Ad Monsters
JANUARY 6, 2023
” Katie Conklin, Former Director of Affiliate Operations, Live Events, and Network Partnerships at FOX. Measurement for the sake of reach/viewability only tells us if an advertisement has been viewed, but it does not allow us to learn if it made the impact as intended. “We will see mergers in 2023.
Digiday
OCTOBER 4, 2022
Best Affiliate Marketing Platform BrandCycle, Inc. Best Sell-Side Programmatic Platform Beachfront Unified Decisioning Creating the Perfect Mobile Formula with Kargo Duration Media – Viewability-as-a-Service EMX by Big Village Magnite Raises the Bar for Live CTV Monetization Publica LLC Unruly.
Smart-Hub
OCTOBER 24, 2023
Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility.
Digiday
SEPTEMBER 22, 2022
There’s this conflation between the affiliate business and direct business for media.”. “A If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Hitting some hurdles with affiliate commerce.
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