Adweek

AUGUST 29, 2024

Ahead of the holiday weekend, agencies are making strategic moves and partnerships to enhance their offerings and solidify their positions in the market. This partnership enhances AMIN's member agencies by providing access to comprehensive consumer insights,

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Agency Audience Marketing 316

Adweek

AUGUST 15, 2024

ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The awards: Global Agency of the Year: Excellence.

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Agency Advertising 312

Adweek

DECEMBER 10, 2024

Horizon Media now has a full-service creative agency, with the launch of One Horizon. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out.

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Agency Media Advertising 264

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 349

Agency Media Advertising Ad Tech 349

Adweek

SEPTEMBER 26, 2024

Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK's Brandweek summit.

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Agency Marketing 306

Adweek

OCTOBER 7, 2024

Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras' capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR.

Agency 306

Agency Advertising 306

Adweek

JULY 8, 2024

When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency's media practice, he bought a book about it. "We We all went out and bought a whole bunch of physical books to read. I mean, I didn't know what an effective commission rate was five years ago," Simms told ADWEEK.

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Agency Media 317

Adweek

SEPTEMBER 5, 2024

We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. The UK-based digital experience agency will help optimize Rite-Hite's paid digital advertising across six key European.

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Agency Advertising Marketing 298

Adweek

SEPTEMBER 12, 2024

This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising.

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Agency Advertising 311

Adweek

JULY 30, 2024

The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities.

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Agency 328

Adweek

OCTOBER 17, 2024

While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of new clients and partnerships.

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Agency 290

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Agency Media Finance Advertising 317

Adweek

SEPTEMBER 30, 2024

There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent.

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Entertainment Agency 312

Adweek

JULY 18, 2024

Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell.

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Agency Media 328

Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business.

Agency 336

Agency Media 336

Adweek

DECEMBER 19, 2024

Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. 734 has been through a lot since its launch in Kyiv four years ago.

Agency 272

Agency 272

Adweek

SEPTEMBER 24, 2024

While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. At the 4A's CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of.

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Agency 317

Adweek

OCTOBER 10, 2024

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.

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Agency Communications Advertising Marketing 290

Adweek

SEPTEMBER 26, 2024

The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. Check out this week's new moves.

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Agency Marketing 290

Adweek

SEPTEMBER 24, 2024

Today, activist group Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies. All the contracts dated from 2023 and 2024, and were dug up by Clean Creatives' lead researcher, Nayantara Dutta, with support from strategic insights company Source Nine.

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Agency 321

Adweek

NOVEMBER 25, 2024

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.

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Agency Media 299

Adweek

DECEMBER 13, 2024

Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop campaigns that will "provide a fresh new take on men's grooming," according to a statement.

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Agency 246

Adweek

DECEMBER 17, 2024

For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. Many take their holiday ho ho hos to.

Agency 246

Agency 246

Adweek

SEPTEMBER 19, 2024

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns.

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Retail Agency Media eCommerce 290

Adweek

OCTOBER 3, 2024

Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of England's oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create.

Agency 288

Agency 288

Adweek

SEPTEMBER 19, 2024

For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children?

Agency 299

Agency Entertainment 299

Adweek

OCTOBER 30, 2024

PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus' DNA.

Agency 290

Agency Media 290

Adweek

OCTOBER 3, 2024

Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina. After making it to the final rounds, the agency lost out to a regional rival.

Agency 306

Agency 306

Adweek

NOVEMBER 12, 2024

Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK.

Agency 276

Agency Retail Marketing 276

Adweek

NOVEMBER 12, 2024

Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making it difficult for their agency partners to find green shoots.

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Agency Marketing 255

Adweek

SEPTEMBER 19, 2024

This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies.

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Agency Advertising 278

Adweek

OCTOBER 3, 2024

Agence France-Presse, one of the world's largest news organizations, notified French regulators of a potential data breach following a cyberattack last week. TechCrunch)

Agency 278

Agency Media 278

Adweek

NOVEMBER 4, 2024

Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record.

Agency 278

Agency Marketing 278

Adweek

NOVEMBER 12, 2024

headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. and EMEA.

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Agency Marketing 278

Adweek

DECEMBER 17, 2024

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec.

Agency 245

Agency Marketing 245

Adweek

OCTOBER 4, 2024

ABC News / AP) James Fitzgerald, the World Anti-Doping Agency's media chief, was helped by a Reuters journalist to obtain the.

Agency 278

Agency Media 278

Adweek

OCTOBER 9, 2024

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.

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Conversion Agency 321