Adweek

DECEMBER 17, 2024

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec.

Agency 264

Agency Marketing 264

Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.

Affiliates 312

Affiliates Agency Advertising Ad Tech 312

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

Agency 237

Agency Retail Media Ad Tech 237

Adweek

MARCH 13, 2025

BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella.

Agency 168

Agency Media 168

Adweek

FEBRUARY 12, 2025

agencies, most recently as ECD at BBDO New York for five years. Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.

Agency 218

Agency Advertising 218

Adweek

MARCH 11, 2025

After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. PHD entered 2024 in a precarious position.

Agency 176

Agency Media 176

Adweek

JANUARY 10, 2025

However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series.

Agency 264

Agency Media 264

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 123

Agency Impressions Marketing Conversion 123

Adweek

DECEMBER 11, 2024

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.

Agency 290

Agency Media 290

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

MARCH 10, 2025

Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK.

Agency 262

Agency 262

Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. The move coincides with TikTok's intensifying challenges, including a potential U.S.

Agency 312

Agency Advertising 312

Adweek

FEBRUARY 15, 2025

Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer.

Agency 320

Agency 320

Adweek

JANUARY 9, 2025

In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. TikTok ban is not putting off advertisers from committing ad spend to the platform. DigiShopGirl Media.

Agency 331

Agency Media Advertising 331

Adweek

JANUARY 23, 2025

on Thursday announced the acquisition of performance marketing agency Dysrupt. Publicis Media U.S. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.

Agency 306

Agency Media Marketing 306

Adweek

JANUARY 14, 2025

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry.

Agency 312

Agency 312

Adweek

JANUARY 15, 2025

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until

Agency 317

Agency Media 317

Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group.

Agency 312

Agency Advertising 312

Adweek

DECEMBER 6, 2024

Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner Raj Heda to lead the new spinoff. The agency will.

Agency 290

Agency Communications Marketing 290

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business.

Agency 336

Agency Media 336

Adweek

SEPTEMBER 24, 2024

Today, activist group Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies. All the contracts dated from 2023 and 2024, and were dug up by Clean Creatives' lead researcher, Nayantara Dutta, with support from strategic insights company Source Nine.

Agency 321

Agency 321

Adweek

JANUARY 10, 2025

Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK.

Agency 289

Agency 289

Adweek

DECEMBER 13, 2024

Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop campaigns that will "provide a fresh new take on men's grooming," according to a statement.

Agency 279

Agency 279

Adweek

JANUARY 7, 2025

The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year's CES marks. Follow along for more behind-the-scenes reporting from the event.

Agency 264

Agency Electronics 264

Adweek

JANUARY 24, 2025

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other.

Agency 279

Agency Media 279

Adweek

JANUARY 13, 2025

Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies.

Agency 279

Agency 279

Adweek

DECEMBER 3, 2024

Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Out-of-home advertising could reduce the carbon emissions of your ad campaign.

Fashion 312

Fashion Agency Advertising 312

Adweek

MARCH 14, 2025

The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes.

Communications 300

Communications Agency 300

Adweek

JANUARY 2, 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise.

Agency 299

Agency 299

Adweek

JANUARY 22, 2025

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. Now, as media AOR, the agency's Knoxville, TN headquarters and its New York City office will service. The account expands an existing partnership between the pair.

Agency 264

Agency Media 264

Adweek

JANUARY 10, 2025

This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results.

Agency 278

Agency Marketing 278

Adweek

DECEMBER 27, 2024

Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.

Agency 321

Agency 321

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

DECEMBER 19, 2024

Founded during the pandemic and forged amid an ongoing war with Russia, Ukrainian agency Bickerstaff.734 As the war broke out and staff scattered across Europe, the agency put out lauded work for its clients while fighting Russian aggression with creativity. 734 has been through a lot since its launch in Kyiv four years ago.

Agency 278

Agency 278

Adweek

JANUARY 29, 2025

Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG, where she has served as partner and CCO since July 2023.

Agency 251

Agency 251