Adweek

JUNE 13, 2023

Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. La-Z-Boy,

Audience 264

Audience Public Relations Agency Marketing 264

Adweek

FEBRUARY 27, 2023

Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.

Agency 263

Agency Audience Marketing 263

Adweek

NOVEMBER 22, 2022

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.

Agency 246

Agency Audience 246

Fuel Lines

MARCH 14, 2019

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 271

Agency Marketing Media Audience 271

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 86

Agency MarTech Advertising Audience 86

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 78

Agency Advertising Communications Machine Learning 78

Adweek

JULY 13, 2022

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

Media 246

Media Agency Audience 246

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. This strategy helps amplify their messages and reach new audiences.

Public Relations 133

Public Relations Marketing ROI Communications 133

Adweek

AUGUST 11, 2023

based indie agency This January. The agency will focus on strengthening the brand's salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the.

Agency 243

Agency Audience 243

Adweek

DECEMBER 1, 2022

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.

Agency 246

Agency Fashion Entertainment Audience 246

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.

Agency 270

Agency Communications Media Impressions 270

Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.

Agency 246

Agency Data Management Platform Manufacturing Media 246

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325

Audience Advertising Media Agency 325

Adweek

OCTOBER 26, 2022

If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. Great work is.

Audience 246

Audience Agency 246

Adweek

AUGUST 9, 2022

There are Q&As on podcasts where audiences can offer suggestions for future guests. If you're one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. Some audio ads have clickable links. You can even create your dream band - and corresponding playlist - via.

Agency 264

Agency Audience Advertising 264

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square.

Media 325

Media Audience Agency Marketing 325

Adweek

MARCH 23, 2023

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue. The media company, which operated for years as a newsletter before branching into additional channels, announced the launch.

Agency 246

Agency Audience Media 246

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 76

Agency Media Audience Marketing 76

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. The user can then add any missing items.

MarTech 120

MarTech Electronics GDPR Audience 120

Adweek

AUGUST 2, 2022

s Birkin bag, most of their followers won't do more than like or maybe share the post, as the majority of their audience doesn't have the disposable income to afford designer accessories--especially ones that cost over $10,000. When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s But when a smaller influencer.

Agency 246

Agency Marketing Audience 246

Adweek

OCTOBER 5, 2022

While he was at Netflix as head of global audiences, brand and editorial. Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. That all changed late last year.

Agency 246

Agency Marketing Audience 246

Adweek

MARCH 25, 2024

In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML.

Audience 321

Audience Agency 321

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism.

Agency 59

Agency ROI Media Audience 59

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

MARCH 28, 2024

Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon PeopleCloud, PMG's Alli, Gale's Alchemy.Ai and DEPT's Ada. markets.

Media 289

Media Agency Audience Marketing 289

Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

Machine Learning 328

Machine Learning Marketing Audience Agency 328

AdExchanger

JUNE 13, 2024

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Audience 111

Audience Advertising Agency Media 111

Adweek

NOVEMBER 16, 2023

Created by agency adam&eveDDB, the film recreates a '70s-style holiday special. A pair of sisters in glittery outfits sing "Deck the Halls" in front of a studio audience, from a stage covered with Christmas trees and presents.

Audience 321

Audience Agency 321

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 257

Agency Communications Audience Media 257

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes.

Cookies 122

Cookies ROI Audience Agency 122

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. His agency, Rain For Growth, uses an in-house approach to curate inventory. The excitement around curation comes with some adjustments, but also some serious misconceptions.

Real Estate 98

Real Estate Audience Communications Media 98

Adweek

AUGUST 10, 2022

Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. and Havas' Converged.

Agency 264

Agency Audience Media Ad Tech 264