Adweek

NOVEMBER 22, 2022

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.

Agency 205

Agency Audience 205

Adweek

FEBRUARY 27, 2023

Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.

Agency 207

Agency Audience Marketing 207

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

Audience 79

Audience Agency Impressions Media 79

Adweek

AUGUST 11, 2023

based indie agency This January. The agency will focus on strengthening the brand's salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the.

Agency 184

Agency Audience 184

Adweek

DECEMBER 1, 2022

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.

Agency 241

Agency Fashion Entertainment Audience 241

Adweek

JULY 13, 2022

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

Media 239

Media Agency Audience 239

Digiday

MAY 30, 2024

is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned. The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots.

Audience 73

Audience Cookies Agency Media 73

Basis

AUGUST 14, 2024

As AI revolutionizes how advertisers work, media agencies are adopting the technology to drive revenue amidst slashed client budgets and shrinking margins. Agency leaders overwhelmingly feel that AI will have a significant and positive impact on the advertising industry, with 82.4%

Agency 79

Agency Media Machine Learning Audience 79

Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.

Agency 229

Agency Data Management Platform Manufacturing Media 229

Fuel Lines

AUGUST 18, 2022

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 166

Agency Audience Marketing Advertising 166

AdExchanger

JANUARY 22, 2024

Recent reports indicate agencies and […] The post Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business appeared first on AdExchanger. There have always been questions about how committed advertisers really are to DEI.

Audience 128

Audience Agency Advertising Media 128

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 292

Audience Advertising Media Agency 292

AdExchanger

NOVEMBER 22, 2022

TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement. The post How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences appeared first on AdExchanger.

Audience 109

Audience Agency Media Advertising 109

AdExchanger

MAY 14, 2024

TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. The post TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation appeared first on AdExchanger.

Audience 61

Audience Agency Media Advertising 61

Adweek

OCTOBER 26, 2022

If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. Great work is.

Audience 246

Audience Agency 246

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. Seekr recently partnered with ad agency Oxford Road to bring more confidence to clients. As the top U.S.

Audience 88

Audience Media Advertising Entertainment 88

AdExchanger

JANUARY 10, 2024

To help manpower-strapped agencies free up time to devote to higher-order campaign planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM […] The post To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google appeared first on AdExchanger.

Audience 86

Audience Agency Media Cookies 86

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success.

Cookies 91

Cookies Agency Marketing Audience 91

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Adweek

MARCH 23, 2023

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue. The media company, which operated for years as a newsletter before branching into additional channels, announced the launch.

Agency 246

Agency Audience Media 246

Exchange Wire

MARCH 21, 2023

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.]

Audience 98

Audience Agency Marketing 98

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Most agencies haven’t learned this lesson. Prospects are highly skeptical of agencies always looking to promote themselves. Can agencies truly benefit from a commitment to content?

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. In that case, many agencies could go out of business or shrink dramatically.

Agency 121

Agency SEO Marketing Media 121

PubMatic

FEBRUARY 21, 2024

billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%). Building on our nearly two decades of experience delivering monetization capabilities to publishers, we are excited to expand Convert to enable retailers and commerce companies to run audience extension campaigns.

Audience 94

Audience Media Advertising Retail 94

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Take a look at personal branding from a prospective client’s perspective: Humanizing the agency.

Agency 233

Agency Communications Audience Media 233

Fuel Lines

SEPTEMBER 12, 2019

Most agencies have no plan for new business. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. For your strategy and tactics to work, they must appeal to a specific target audience. of all agencies are saying. “We

Agency 249

Agency Public Relations Audience Marketing 249

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

Audience 59

Audience Media Advertising Agency 59

AdExchanger

AUGUST 18, 2022

But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 105

Cookies Audience Advertising Ad Tech 105

Fuel Lines

DECEMBER 9, 2019

Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. Expertise is the only true differentiator.

Agency 182

Agency Real Estate Communications Audience 182

Fuel Lines

JUNE 14, 2021

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 180

Agency Media Marketing Audience 180

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.

Agency 270

Agency Communications Media Impressions 270

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64

Fuel Lines

APRIL 11, 2017

Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters most. If you want to reach your audience, you must have something significant to say and be passionate. The audience is bored out of their minds.

Agency 214

Agency Audience 214

Fuel Lines

DECEMBER 18, 2017

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 268

Agency Audience Marketing Advertising 268