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Podcasting for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Unlike consuming content in front of a computer, prospective clients are turning to podcast in record numbers while they are traveling by train, plane or automobile.

Agency 278
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IGN Acquires Agency 1TwentyFour in Brand Partnership Push

VideoWeek

Entertainment and gaming-centric publisher IGN has acquired brand partnership agency 1TwentyFour. IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. Financial terms were not disclosed. ” Advertisers assemble.

Agency 105
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Does ChatGPT pose an existential threat to marketers?

Martech

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.” And I’ll concur that’s true.

Marketing 114
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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

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InMobi bags 67 industry awards for ad tech excellence in 2022

InMobi

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL.

Ad Tech 52
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Why Savvy Marketers Advertise in Mobile Apps

InMobi

Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. In short, if you’re not advertising through apps and in-app advertising platforms, then you’re probably not reaching your target audience at all. Even the automobile industry is getting in on the app action.