AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Massive Reach: The Super Bowl promises unparalleled viewership, offering brands extensive exposure and the opportunity to enhance consumer engagement.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research. Email Marketing.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. Next, lets explore the brand side of things.

Advertising 91

Advertising Cookies Brand Lift Conversion 91

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Digiday

SEPTEMBER 5, 2022

“The way in which people date and engage, so much of that now happens online,” said Jessica Butcher, CMO of Sweatcoin, adding that the team was curious whether dating could be a way for its audience to use its app. “[OKCupid] wanted to test whether the audiences were a good fit.” social data and conversion platform.

Brand Awareness 71

Brand Awareness Audience Conversion Marketing 71

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Develop a Value Proposition What makes your agency unique? Example opening Hi [First Name], this is [Your Name] from [Your Agency]. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Ad Rants

OCTOBER 10, 2024

This helps make a strong brand image and makes it easier for people to remember. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally. These agencies focus on making attractive and easy-to-remember brand images.

Impressions 184

Impressions Brand Awareness Agency Audience 184

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.).

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

DECEMBER 4, 2024

This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. The video advertising landscape is rapidly evolving, driven by changing consumer behaviors and new technology.

Agency 76

Agency Brand Awareness Advertising Audience 76

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand recall.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 68

Brand Awareness Conversion Education Affiliates 68

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Marketing 114

Marketing Brand Awareness eCommerce ROI 114

AdvertiseMint

JANUARY 16, 2025

This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals. Monitoring engagement metrics such as likes, comments, and shares also helps gauge audience interaction and interest.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 83

Advertising Retail Pop-Up Media 83

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. These were strong, long-lived campaigns formed by PR agencies.

Marketing 201

Marketing SEO Food Public Relations 201

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency Marketing ROI 98

Single Grain

AUGUST 22, 2019

But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. Has it helped people engage more with your brand? Is it generating the brand awareness you hoped for? Determine your target audience with questions like: What age group needs this product?

Agency 100

Agency Audience Banner SEO 100

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Digital platforms also foster interaction.

Marketing 118

Marketing Brand Awareness Audience Finance 118

Digiday

JUNE 4, 2024

This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and drive revenue growth by combining a holistic understanding of past campaigns, careful audience selection and in-flight campaign adjustments.

Brand Awareness 85

Brand Awareness Agency Audience Media 85

Single Grain

FEBRUARY 14, 2025

This post is all about YouTube for agencies. But why is it so difficult for agencies to convert leads on YouTube? Here’s your YouTube for agencies guide and when YouTube marketing services are a better option. There are also more significant challenges that can prevent an agency from converting leads on YouTube.

ROI 52

ROI Agency Brand Awareness SEO 52

VideoWeek

APRIL 11, 2023

But just 8 percent of advertisers have a full understanding of the benefits of VR/AR advertising, the research reveals, and only 11 percent fully understand the audience these technologies can reach. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Digiday

JULY 5, 2022

Social media must be part of the conversation for agencies that work with clients on content strategies. Purchases made through social media posts are on the rise , while many marketers are pivoting their Instagram and Facebook strategies away from sales to focus on brand awareness.

Agency 68

Agency Brand Awareness Conversion Media 68

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 97

Brand Awareness Marketing Education Audience 97

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

VideoWeek

JUNE 11, 2024

As a result, agencies are carving out a growing role in facilitating retail media buys. But given the relative nascency of the channel, that role is still being defined, as the major agency groups continue to develop their own retail media units. ” This is again where agencies can play a key role.

Retail 64

Retail Agency Media Cookies 64