Agency Audience Brand Lift 
VideoWeek
MARCH 31, 2025
As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies? Is it a new home for DRTV? The answer is both.
Basis
JANUARY 9, 2025
To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. Next, lets explore the brand side of things.
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Martech
JUNE 28, 2024
The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.
Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By
Basis
SEPTEMBER 25, 2024
As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.
SpotX
JULY 12, 2021
The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.
Single Grain
APRIL 28, 2022
However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. The Benefits of Hiring a Direct Response Agency.
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