Fuel Lines

MAY 5, 2013

The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.

Agency 279

Agency Communications Entertainment Native Advertising 279

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Identifying and understanding your audiences is critical to new business success.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

APRIL 21, 2016

Your agency is probably already pretty good at storytelling. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling.

Agency 269

Agency Communications Advertising Audience 269

Fuel Lines

AUGUST 26, 2013

Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.

Agency 279

Agency Advertising Audience Communications 279

Fuel Lines

JANUARY 9, 2015

Here are some tips to get you started: Focus on a very specific target audience. I’m primarily looking to connect with my prospective client audience. This LinkedIn tool has greatly expanded my LinkedIn network quickly, allowing me to double my connections in just over a month. It can do the same for you. Always be connecting.

Agency 261

Agency Communications Audience Media 261

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

Agency 254

Agency Communications Education Audience 254

Fuel Lines

APRIL 6, 2016

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often missing. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.

Agency 261

Agency Audience Communications Media 261

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. We have moved through the “hype phase” of social media when businesses and agencies felt compelled to participate because it was such a fad.

Agency 238

Agency Communications Media Conversion 238

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 97

Agency MarTech Advertising Audience 97

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Take a look at personal branding from a prospective client’s perspective: Humanizing the agency.

Agency 233

Agency Communications Audience Media 233

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.

Agency 245

Agency Communications Media Food 245

Fuel Lines

DECEMBER 10, 2013

How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. There has been little innovation from agencies to migrate away from the old model of advertising.

Agency 279

Agency Advertising Communications Audience 279

Fuel Lines

SEPTEMBER 14, 2015

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience.

Agency 262

Agency Conversion Media Food 262

Fuel Lines

APRIL 3, 2015

Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders. That communicates a little bit of insecurity and fear. It shows the audience you’re totally confident and in charge of the situation.

Agency 264

Agency Audience Communications Media 264

Fuel Lines

OCTOBER 5, 2017

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 265

Agency Manufacturing Audience Communications 265

Fuel Lines

FEBRUARY 21, 2017

I’ve reviewed hundreds of agency presentations. Using stories to communicate your points, brings life to even the most boring subjects and audiences remember them. They enhance the story and create more of a personal connection with my audience than using stock photos. Most presentation decks are created using PowerPoint.

Agency 246

Agency Audience Communications 246

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. Most agencies weren’t even participating.

Agency 238

Agency Communications Audience Media 238

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. Switch off all communication devices, alerts, and notifications. Community development comes before business development. Agency owners should spend 50% of their time on new business. Create a Not-To-Do list.

Agency 270

Agency Communications Media Impressions 270

Fuel Lines

APRIL 23, 2014

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. I’ve seen hundreds of agency presentations decks. Agencies should excel in this area but most of their presentations are text heavy and data filled. What is the single most important idea that my audience can take away from my presentation?

Agency 279

Agency Audience Entertainment Communications 279

Fuel Lines

MARCH 16, 2017

Agency business development programs are too often sales focused. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult. Small to midsize agency owners have themselves to blame.

Agency 268

Agency Marketing Communications Conversion 268

Fuel Lines

AUGUST 2, 2013

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

Agency 279

Agency Marketing Retail Non-Profit 279

Fuel Lines

JUNE 25, 2015

I was an account director and was asked by one of the agency owners to give new business a try after three other people had failed. I went on to lead new business for a number of agencies before one day deciding to start my own consulting firm. Social media was beginning to evolve as a new communication channel.

Agency 261

Agency SEO Media Communications 261

Fuel Lines

APRIL 19, 2016

To consistently provide content that is value to your target audience you must have a good reading program. According to a study conducted by McLuhan and Davies , a Toronto based consulting firm specializing in communications training, effective writers spend 40% of their time preparing to write.

Agency 266

Agency Audience Communications Marketing 266

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. I’ve worked one-on-one with over 270 agencies. Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. The inability to define their prospects has many agencies floundering when it comes to lead generation.

Agency 242

Agency Shipping Affiliates Marketing 242

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. It is no surprise to me that traditional corporate communication is beginning to give way to social communication.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

DECEMBER 9, 2019

Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. Expertise is the only true differentiator.

Agency 182

Agency Real Estate Communications Audience 182

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. I’ve helped launch over 450 personal blogs for agency principals.

Agency 257

Agency Communications Audience Media 257

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. This is a remarkable level of message customization to an audience of one.

Marketing 130

Marketing Communications Audience Entertainment 130

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. Most agencies weren’t even participating.

Agency 180

Agency Communications Audience Media 180

Fuel Lines

NOVEMBER 29, 2018

Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders. That communicates a little bit of insecurity and fear. It shows the audience you’re totally confident and in charge of the situation.

Agency 202

Agency Audience Communications Media 202

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Define necessary jargon clearly, ensuring it aligns with audience needs.

Conversion 103

Conversion SEO Communications Audience 103

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Fuel Lines

MARCH 31, 2014

Ad agencies finally got on board with the content marketing bandwagon in 2010. Content must relate to the needs of your audience. It’s not the place to push your agency’s services, proprietary processes and great creative. That same mentality carried over to agency blogs.

Agency 272

Agency Audience Marketing Communications 272

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Stefanie Beach , CEO & Founder of SMB Media Consulting adds that challenges often arise from poor communication or unprepared partners, not the curated deal process itself.

Real Estate 98

Real Estate Audience Communications Media 98