SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Demand Side Platform Ad Exchange Ad Inventory Audience 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

Retail 122

Retail Media Demand Side Platform Viewability 122

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click. Let’s see how.

CPC 111

CPC Demand Side Platform CPM Media 111

illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers.

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Demand Side Platform Advertising Audience Agency 86

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Growing audience. The goal is to make Peacock more accessible for local and small- and medium-sized businesses. million viewers.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. At that time, they were very anti ever working with a [demand side platform].

Agency 89

Agency Media Demand Side Platform Ad Tech 89

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths. Second, it’s easier to get these deals done.

Agency 76

Agency Header Bidding Ad Tech Demand Side Platform 76

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . Our collaboration focuses on how we can put campaigns from Hawk’s clients in front of the right audiences at the right time, both on CTV and other channels.”.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. We really service the full funnel. We can do brand-based opportunities off the backs of the customer-facing brands (Yahoo! Finance, Yahoo!

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Demand Side Platform Finance Ad Tech Agency 119

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. DSP stands for a demand-side platform. Ad Exchanges facilitate real-time bidding, allowing prices to fluctuate based on real-time demand and supply.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

JUNE 21, 2023

OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni (Omnicom’s open source operating system) and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maximum precision and efficiency — all within the bounds of privacy safety.

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Demand Side Platform Media Audience Agency 69

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Advanced Targeting By leveraging audience data, ad exchanges help match ads with users who are most likely to engage. Here are the key advantages: 1.

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Ad Exchange Impressions Ad Inventory Ad network 52

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV. Get MarTech!

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts.

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Demand Side Platform Machine Learning Rich Media Audience 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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Demand Side Platform Ad Tech Ad Server Banner 69

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e.

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Agency Advertising Ad Exchange Mobile Ads 52

Digiday

NOVEMBER 13, 2022

New York-based Horizon Media, the largest independent media agency in the U.S., said strengthening its supply side will improve efficiency for clients and make the marketplace more transparent, citing Magnite’s strong inventory types and audience-based buying features.

Media 68

Media Demand Side Platform CPM Entertainment 68

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

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Ad Inventory Demand Side Platform Ad Server Impressions 81