Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 71

Retail Geo targeting Electronics Media 71

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. It’s advertising as utility. But, its darn hard.”

Retail 113

Retail Electronics Media Agency 113

Digiday

JANUARY 8, 2025

This edition of the daily CES Briefing features an interview with Stagwells Mark Penn about the landscape for agencies and a recap of a session from OpenAPs Audience Summit on the disconnect with streaming ad data. 10 Questions with Stagwells Mark Penn AI is one backdrop for this years Consumer Electronics Show.

Electronics 60

Electronics Agency Conversion Audience 60

Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. In other words, places where an agency can easily shift, or pull back, spend. The continued rise of commerce media.

Media 69

Media Agency Retail Electronics 69

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

Ad Monsters

DECEMBER 13, 2022

The effect of ID changes on agencies vs. in-house agencies. . Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. The door is open for brand categories’ KPI priorities to see severe impacts. The types of creative formats marketers are utilizing to achieve each KPI. . ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. He added, “The video landscape has drastically changed, and ad-supported streaming is reaching a place of maturity.

Retail 117

Retail Electronics MarTech Manufacturing 117

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Retail 121

Retail Media Cookies Electronics 121

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. Imagine you work for a consumer electronics company tasked with promoting a new smartphone. David Ogilvy famously said, “Give me the freedom of a tight brief.”

Conversion 110

Conversion Marketing A/B Testing Electronics 110

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

DECEMBER 28, 2022

With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. Some of that is also shifting audiences from one platform to another, and marketers are going to be catching up with that.”. The year of copycats.

Marketing 101

Marketing Audience Electronics Retail 101

MNTN

JUNE 3, 2022

Connected TV, on the other hand, allows even smaller brands to create multiple versions of their ads for different audience groups. But thanks to the advancements of CTV and its numerous apps, streamers and capabilities, advertisers have more opportunities to reach their intended audiences. .

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Digiday

JUNE 23, 2022

Last month , the 67-year-old furniture, electronics and appliance brand released a series of new commercials featuring Mr. T and the Aa-Team guys, who, from behind boxes and piles of laundry, share a message in both English and Spanish aimed at educating viewers about affordable furniture options with a focus on prices and value.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Digiday

JANUARY 4, 2023

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.

Media 71

Media Retail Electronics Fashion 71

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

DECEMBER 21, 2022

Relevant advertising is not about getting audiences to come to brands; it’s about going to them with relevant messages — whether on consumers’ favorite devices or their favorite channels. Samsung Italy turned to Twitch to engage with a younger audience for the launch of their new flagship Galaxy S22 smartphone.

Advertising 76

Advertising Impressions Audience Electronics 76

VideoWeek

SEPTEMBER 2, 2022

“We are thrilled to recognise the massive growth we’ve achieved so far across 24 countries and over 1,600 channels globally,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. The Week For Agencies. The Week in Tech. Advertising Slowdown Leads to Cutbacks at Snap.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Digiday

NOVEMBER 2, 2022

TikTok’s entry into gaming represents an acknowledgement that gaming and streaming video are increasingly competing for the attention of a consolidated digital content audience. It will have to come through partners,” predicted Michael Baggs, strategy director for the social media agency The Social Element.

Entertainment 71

Entertainment Electronics Audience Conversion 71

Digiday

NOVEMBER 30, 2022

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. The Japan-based agency holding group launched its gaming arm , aptly named Dentsu Gaming, in September 2021. On the role agencies can play within the gaming advertising ecosystem.

Media 69

Media Advertising Machine Learning Education 69

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Ofcom has found Sky in breach of rules requiring “electronic communications services” to notify customers towards the end of their minimum contract period.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Basis

JANUARY 12, 2023

Here’s what to read from the week of 1/6/23 – 1/12/23 to stay ahead of the curve: Agencies Focus on the Practical Rather Than the Theoretical at This Year’s CES [:05]. Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to.

Electronics 52

Electronics Marketing Agency Conversion 52

All About Advertising Law

OCTOBER 16, 2015

Traditionally these have been thought of as distinct programs – CARU regulates marketing to children, ERSP regulates companies that market and sell their products electronically while NAD oversees most traditional national advertisers. In either case, the company would fall within ERSP’s definition of an “electronic retailer.”

Electronics 40

Electronics Retail Advertising Audience 40

Digiday

NOVEMBER 1, 2022

The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment — including The Washington Post, The Guardian, BBC, Condé Nast and ESPN — across every screen, reaching nearly 2 billion monthly unique audiences. Their World.

Media 69

Media Entertainment Agency Audience 69

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. Can your partners articulate the value of the product to the target audience, what the product can and cannot do, and explain that value proposition clearly and truthfully to the ICP? Many of these partners have great stories to tell.

Marketing 110

Marketing Education Electronics Healthcare 110

Martech Series

JANUARY 20, 2023

500% increase) and that the number of text chats and electronic communications has doubled – all in the last few years. Research has shown that the number of meetings that an average professional has in a week has increased by a factor of five (i.e. Self – guided customer-driven experiences everywhere.

Communications 89

Communications Audience Electronics Marketing 89

AdvertiseMint

JANUARY 20, 2024

With millions of active customers and a streamlined logistics network, Amazon FBA provides a platform for Amazon sellers to reach a global audience. Electronics and accessories. The electronics category remains a timeless favorite among online shoppers. Do you know the best products to sell on Amazon FBA?

Electronics 52

Electronics Fashion Shipping Education 52

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Finish Thompson has plenty of room for future growth. Key takeaways So what can we learn from this case study?

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Digiday

NOVEMBER 20, 2022

What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. billion this year, and barely grow to $121.5

Media 69

Media Pop-Up Marketing Entertainment 69

AdvertiseMint

OCTOBER 9, 2023

It allows sellers to reach a broader audience and compete effectively. It offers a vast and diverse range of clothing styles, brands, and sizes, catering to a wide audience. Additionally, these sales often offer a diverse range of items, from vintage collectibles to gently used furniture, electronics, clothing, and more.

Electronics 52

Electronics Retail Shipping Fashion 52

Digiday

FEBRUARY 14, 2023

MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel. Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed?

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Martech Series

FEBRUARY 9, 2023

Online events are more accessible to a wider audience, as all that is required is a device with internet connectivity. Types of Immersive Experiences: Here are some immersive experiences – These different forms of immersion offer unique benefits to businesses and audiences alike, providing a more engaging and memorable experience.

Electronics 85

Electronics Audience Entertainment Marketing 85

AdvertiseMint

SEPTEMBER 7, 2023

If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., Electronics If you have gently used major appliances, you can list them in the “Electronics” category. You should consider hiring an Amazon advertising agency to promote your listings and reach a wider audience.

Shipping 52

Shipping Electronics Food Audience 52

AdvertiseMint

SEPTEMBER 28, 2023

Electronics and accessories. Watch out for trending electronics and stay up-to-date with the latest releases. You can make sales by curating a niche subscription box with items that cater to a specific audience’s interests. Contact the best advertising agency. Health and wellness products. Subscription boxes.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

SEPTEMBER 10, 2023

Are you thinking of selling products to a worldwide audience on Amazon marketplaces? British sellers provide locals in the UK with everything from electronics to fashion and beyond. It offers Japanese consumers various products, including electronics, fashion, and books. It features a broad selection of goods and services.

Shipping 52

Shipping Electronics Fashion Audience 52