Agency Audience Entertainment 
Adweek
DECEMBER 1, 2022
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers.
Fuel Lines
MARCH 14, 2014
Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. That it is also a great tactic to fuel new business makes it even more attractive to add to your agency’s marketing mix. Help them, entertain them, inform them and inspire them. Don’t sell. Use listening notes.
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Fuel Lines
MAY 5, 2013
The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Agencies are historically bad at new business. Most agencies haven’t learned the lesson that it takes content that has value to attract their audience.
Fuel Lines
SEPTEMBER 14, 2015
For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience.
Fuel Lines
JULY 28, 2017
Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. It’s a great advantage to the smaller agencies.
Fuel Lines
MAY 14, 2016
That is an audience of approximately 73 million adults here in the U.S. This is where most agencies are neglectful of the potential of Facebook for new business. But, you must remember, people don’t hire agencies, they hire people. The person behind the agency. ” Of the approximate 1.6
Fuel Lines
MARCH 8, 2016
Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. When I’m helping agency owners to integrate their personal social media accounts into their new business program, I often get push back, especially if they’re boomers. The person behind the agency.
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