Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.).

Agency 107

Agency Marketing SEO Brand Awareness 107

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! It is true that without a great product, you are not going to take it too far.

Media 205

Media Fashion Audience Education 205

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. In addition, many brands and agencies are working to align their linear TV and CTV investments to maximize reach and manage frequency across both channels.

Advertising 94

Advertising Retail Pop-Up Media 94

More About Advertising

NOVEMBER 4, 2016

London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and paid social media placement account after a pitch.

Fashion 96

Fashion Agency Audience Media 96

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. After an investment of several hours and dollars, I’m still unable to wear my digital fashion in a Zoom meeting. So, what gives?

Marketing 144

Marketing Fashion Audience MarTech 144

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Digiday

DECEMBER 8, 2022

Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. The agency said it expects influencer paid media to become the best performing channel in the overall social media strategy. Provided by Instagram. Lil Miquela has gained 2.9

Agency 85

Agency Marketing Fashion Media 85

Digiday

MARCH 1, 2023

As gaming continues to cement itself as a primary form of entertainment for people of all ages, not just Gen Z and millennials, the major players creating content and communities around gaming keep trying to lure more marketers and their agencies into the fold. How will you work to translate gaming’s appeal to a marketing audience?

Agency 83

Agency Marketing Ad Tech Entertainment 83

Digiday

OCTOBER 11, 2022

A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Digiday

MARCH 7, 2023

Agencies] have to be balancing reach with engagement. Marketers can no longer take a one-size-fits all approach to targeting users of a certain age, according to marketers and agency executives who say that there’s simply too much content and too many ways to consume it for that approach. Liz Cole, executive director, U.S.

Audience 69

Audience Media Marketing Agency 69

Martech

SEPTEMBER 26, 2024

SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers.

MarTech 65

MarTech Conversion Fashion Retail 65

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population. Get MarTech!

Marketing 109

Marketing Audience Fashion MarTech 109

Gods of Advertising

SEPTEMBER 30, 2013

For a bunch of whack reasons, it apparently is fashionable and even sexy to have snaggleteeth. Back in the day ad agencies liked to talk about target audiences in terms of huge numbers: 18 to 34, people who make over 100K, black and white. It’s a target audience. Yet, fashions and trends have always changed.

Fashion 69

Fashion Audience Agency Advertising 69

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Storytelling is never out of fashion, whether spanning 30 seconds or 30 minutes. Interestingly, this can be done by adapting certain tried-and-true strategies.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

AdvertiseMint

AUGUST 24, 2023

It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place. TikTok’s demographics and audience behavior. Encourage your audience to participate in creating content related to your brand.

Marketing 98

Marketing Fashion Entertainment Food 98

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Single Grain

APRIL 21, 2022

Could a Pinterest marketing agency be just what your brand needs? Read on to find a curated list of top Pinterest advertising agency picks that can help you grow your brand. TABLE OF CONTENTS: ↓ What Is a Pinterest Marketing Agency? The Benefits of Hiring a Pinterest Marketing Agency.

Agency 59

Agency Marketing Media Audience 59

Single Grain

SEPTEMBER 14, 2022

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Agency 59

Agency Marketing SEO Real Estate 59

Martech

MAY 9, 2023

Our always-on, digital world has forced us to become publishers of hyper-relevant content to connect with and reach our audiences. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe. Creating digital collectibles and NFTs.

Fashion 104

Fashion Audience Agency MarTech 104

Martech Series

FEBRUARY 26, 2023

. “Our revolutionary WEB3 ID combines the best of Web2 and Web3 technologies that put users in control of their data and gives them secure access to the entire internet in a groundbreaking, unique, and unparalleled fashion.” agencies, blockchain investors, and supporters of privacy-first decentralized technology.

GDPR 95

GDPR Fashion MarTech Agency 95

Martech

JULY 11, 2022

Develop a narrative (and then tailor it to your audience). Tailor your narrative to your audience to make sure it applies to your client. First, start with the audience you’re presenting to. Use the same language that your audience would use, and be sure to speak in concrete terms — no more “good,” “bad,” or “better.”

Audience 109

Audience Fashion ROI Marketing 109

Digiday

MAY 1, 2023

Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. Publicis is among the agencies testing these commerce functions in the U.S. More than a third in the U.S.

Retail 88

Retail Fashion Entertainment Agency 88

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. They also support brands reaching audiences in “closed metaverse” platforms (like Fortnite and Roblox ). Web2/Web3 cross-channel experiences.

Fashion 116

Fashion eCommerce MarTech Audience 116

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . A lot of people in the entertainment business come to LA and want to get a job working in one of the big talent agencies,” says Killion.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Most advertisers who are reluctant to invest in mobile gaming ads cited their reason as misalignment with company or brand values, or misalignment in target audiences.

Audience 102

Audience Brand Awareness Fashion Entertainment 102

Digiday

MAY 16, 2023

The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences.

Marketing 73

Marketing Fashion Impressions Audience 73

Single Grain

OCTOBER 14, 2019

Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Audience Research.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

MAY 18, 2022

That's where a lead gen digital agency can help. In this post, we'll not only provide a curated list of the top 5 lead gen agencies, but also the benefits of hiring such a company and how to choose the right one for your brand's goals. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? How to Choose a Lead Gen Agency.

Agency 52

Agency Conversion Rate SEO Conversion 52

Martech Series

SEPTEMBER 9, 2022

Kliken Ads utilizes the Open Web to clear a path for small business owners to leverage the same technology as agencies and companies with seven-figure budgets. Kliken Ads was built with the goal of giving customers greater visibility, lower cost of entry, and a higher return on advertising spend than they can receive from any other partner.

Ad network 85

Ad network Marketing Fashion eCommerce 85

Digiday

MARCH 16, 2023

Panera Bread wants to engage and attract millennials and Gen Z audiences with creators on TikTok, where many of those cohorts are already spending most of their time. Panera’s audience are spending more time on TikTok, so we are shifting more dollars to this platform and we continually evaluate our mix as we stay in tune with our audience.”

Fashion 77

Fashion Marketing Audience Food 77

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

VideoWeek

NOVEMBER 15, 2023

In 2019, ITV Studios built Metavision, a creative agency designing brand experiences for metaverse environments. On the other hand, this young user base presents opportunities for advertisers looking to reach audiences that are harder to access on more traditional media channels. ” Follow VideoWeek on Twitter and LinkedIn. .

Retail 109

Retail Fashion Audience Advertising 109

Martech Series

JANUARY 26, 2023

To better understand how to market to this growing audience, we wanted to know how TikTok users use the platform beyond sharing content. How do they discover new recipes and fashion tips or research vacation locations? There is more to TikTok than sharing dances or funny videos. How do they get information about the news?

Marketing 88

Marketing Fashion Media Entertainment 88

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction. So in true Channel 4 fashion, we do things differently.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. In this article, we'll list the top eight digital analytics agencies as well as provide you with the info to help you select the best one to fuel your business growth.

Agency 52

Agency SEO Conversion Rate ROI 52