PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.

Header Bidding 96

Header Bidding Viewability Ad Tech Ad Inventory 96

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

APRIL 13, 2022

Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Here are our top five picks of the best crypt influencer agencies, plus how to choose the right one for you. TABLE OF CONTENTS: ↓ What Is a Crypto Influencer Agency? How to Choose the Best Crypto Influencer Agency.

Agency 52

Agency Finance Audience Marketing 52

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Digiday

SEPTEMBER 28, 2022

That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways. One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty.

Agency 75

Agency Media Affiliates Finance 75

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

MARCH 7, 2022

DeFi (decentralized finance). In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency?

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

Marketing 105

Marketing Finance Cookies MarTech 105

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Businesses leverage content marketing because it helps them grow their audience base, improve search traffic, increase conversions, and establish their brand as the leader in their target niche. Programmers.

Agency 52

Agency Marketing SEO Conversion 52

Single Grain

APRIL 8, 2022

In this article, you’ll learn what a global SEO agency can do for your business, why you should hire one, and how you go about doing it. We'll also provide a curated list of the five best international SEO agencies in this space. TABLE OF CONTENTS: ↓ What Does a Global SEO Agency Do? How to Choose a Global SEO Agency.

SEO 52

SEO Agency Audience Finance 52

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.

Marketing 116

Marketing Brand Awareness Audience Finance 116

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Media 52

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Agency 52

Agency Communications ROI Media 52

Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

Agency 52

Agency Media SEO Marketing 52

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 91

Finance Audience Entertainment Agency 91

Digiday

MARCH 2, 2023

And doing so puts the best interests of the global digital media ecosystem, advertisers and audiences at risk. To move in a global direction that benefits all of digital media’s stakeholders, including audiences, advertisers are aspiring to more inclusive definitions of diversity and inclusion along with more mindful media buying strategies.

Finance 79

Finance Audience Media Education 79

Martech Series

SEPTEMBER 19, 2022

Seismic Digital, a consumer insights, digital strategy and activation agency, announced 30-year creative veteran Brian Grubb has been appointed their new Executive Creative Director, responsible for providing Seismic Digital clients with comprehensive creative strategy and oversight from inception to execution.

Healthcare 75

Healthcare Finance Communications Agency 75

Martech

JUNE 18, 2024

In simple terms, Constellation is an agency with a creative platform that makes content scaleable. “When a vehicle is ready to launch, we’re helping the manufacturers and dealers market those vehicles, understand their target audience based on the data we have and make smarter, educated marketing decisions.”

Manufacturing 88

Manufacturing Real Estate Audience Finance 88

Martech

FEBRUARY 5, 2024

“There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play. If you’re looking to compare audience data and CPL pricing, you need to reach out to every publisher you wish to consider. It can work, but not in a vacuum.”

CPL 98

CPL Healthcare MarTech Finance 98

More About Advertising

AUGUST 5, 2020

It is now time for advertisers to catch up with the audience by providing compelling and satisfying content. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. This has been borne.

Agency 112

Agency Audience Advertising Ad Tech 112

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Digiday

MAY 3, 2023

audiences previously. audience as a key focal point,” said Tara Maitra, BBC Studios’ chief commercial officer. The BBC posted a job opening for a head of commercial finance seven days ago on LinkedIn. “I I don’t think it’s going to present a challenge for us to grow [our] audience in America,” Maitra said. “We

Advertising 80

Advertising Finance Audience Marketing 80

VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. We really service the full funnel. We can do brand-based opportunities off the backs of the customer-facing brands (Yahoo!

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Notably, most of these advertisers and agencies were newcomers to Disney and the streaming landscape.

Ad Tech 105

Ad Tech Media Agency Audience 105

InMobi

NOVEMBER 20, 2019

We then compared those insights to the mobile audience data from major car buying and car research websites, to discover the overlap between those who have an affinity for a particular brand and those currently in the car buying research process. Individuals with auto finance apps tend to be younger, single renters (i.e.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

More About Advertising

MARCH 10, 2021

The post Talon's Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences first appeared on More About Advertising. Since this announcement, it was motioned that all search browsers would block Third Party cookies in a two-year phasing out period. During which we have already seen.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Aronson Ads

DECEMBER 18, 2023

At Aronson Advertising, we’ve developed a range of refined digital marketing solutions that offer automotive dealerships custom advertising strategies for their target audience while also making it easier for consumers to find the right vehicle for them.

Marketing 53

Marketing Education Finance Audience 53

More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. The post Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie first appeared on More About Advertising. By Georgie Rumble.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Basis

DECEMBER 5, 2022

The growing presence of innovative fintech and big tech companies, rising consumer demand for more efficient ways to manage finances, and tightening regulatory attitudes—not to mention inflation and rising interest rates—are all impacting how media buyers can operate in the finserv landscape.

Marketing 52

Marketing Finance Communications Media 52

Digiday

SEPTEMBER 19, 2022

Some Black-owned publishers have seen an increase in ad revenue after some agencies started spending more on their channels. But there’s potential in knowing the audience, said Jeffrey L. However, securing — and maintaining that funding — remains a challenge for many Black-owned businesses and entrepreneurs. ” In the U.S.,

Finance 69

Finance ROI Media Audience 69

Digiday

MARCH 27, 2023

Advertisers are getting more out of their media relationships by taking objectives, not solutions, as the point of departure for conversations, thinking creatively about their own audiences and going beyond automation when asking for technical capabilities. What shortcomings have they experienced with other sellers and technology providers?

Advertising 71

Advertising Ad Tech Conversion Audience 71

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Reaching the Right Audience.

Advertising 81

Advertising Viewability Brand Awareness A/B Testing 81

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. This leading demand-side platform (DSP) supports media and audience buying across a wide network of publishers.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

APRIL 20, 2023

The resulting missed opportunities for brands and critical losses for the hard-hitting news organizations cut them off from the serious — and deep-pocketed — audiences they need to reach. Then, they can devise new approaches to media buying that keep their brands safe without proscribing hard news or depriving themselves of premium audiences.

Advertising 69

Advertising Finance Audience Media 69

VideoWeek

NOVEMBER 22, 2024

“By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.” In Spain, Mediaset España recorded total audience share of 25.1 percent over the 24-hour period.

Marketing 52

Marketing Media Ad Tech Entertainment 52