Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

Marketing 109

Marketing Finance Cookies MarTech 109

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.

Marketing 117

Marketing Brand Awareness Audience Finance 117

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 91

Finance Audience Entertainment Agency 91

More About Advertising

JUNE 19, 2024

Yesterday it was its groovy new AI-powered Production Studio (with Nvidia, now astonishingly the most valuable company in the world), … The post WPP teams with IBM and LinkedIn to target bigger B2B audiences first appeared on More About Advertising.

Audience 69

Audience Advertising Finance Media 69

More About Advertising

FEBRUARY 3, 2019

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.

Audience 107

Audience Media Finance Agency 107

VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. We really service the full funnel. We can do brand-based opportunities off the backs of the customer-facing brands (Yahoo!

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

Single Grain

MARCH 31, 2022

Decentralized finance (DeFi) is a powerful financial technology based on blockchain: This magic internet money empowers traditional financial products and plays a pivotal role in monetizing blockchain gaming. TABLE OF CONTENTS: ↓ What Is a DeFi Marketing Agency? How to Choose a DeFi Marketing Agency.

Agency 52

Agency Marketing Finance Education 52

Digiday

MARCH 2, 2023

And doing so puts the best interests of the global digital media ecosystem, advertisers and audiences at risk. To move in a global direction that benefits all of digital media’s stakeholders, including audiences, advertisers are aspiring to more inclusive definitions of diversity and inclusion along with more mindful media buying strategies.

Finance 79

Finance Audience Media Education 79

Martech

JUNE 18, 2024

In simple terms, Constellation is an agency with a creative platform that makes content scaleable. “When a vehicle is ready to launch, we’re helping the manufacturers and dealers market those vehicles, understand their target audience based on the data we have and make smarter, educated marketing decisions.”

Manufacturing 109

Manufacturing Real Estate Audience Finance 109

Single Grain

APRIL 13, 2022

Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Here are our top five picks of the best crypt influencer agencies, plus how to choose the right one for you. TABLE OF CONTENTS: ↓ What Is a Crypto Influencer Agency? How to Choose the Best Crypto Influencer Agency.

Agency 52

Agency Finance Audience Marketing 52

Martech

FEBRUARY 5, 2024

“There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play. If you’re looking to compare audience data and CPL pricing, you need to reach out to every publisher you wish to consider. It can work, but not in a vacuum.”

CPL 113

CPL Healthcare MarTech Finance 113

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

MARCH 7, 2022

DeFi (decentralized finance). In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency?

Agency 52

Agency Public Relations SEO Brand Awareness 52

More About Advertising

AUGUST 22, 2019

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming services. As ITV announce a second annual series of the popular Love Island, we learnt.

Audience 96

Audience Marketing Finance Media 96

Martech

SEPTEMBER 15, 2021

Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel,” said Editorial Director Kim Davis in his opening keynote yesterday. Meet the 2021 Stackies winners.

MarTech 115

MarTech Healthcare Finance Cookies 115

Martech Series

SEPTEMBER 19, 2022

Seismic Digital, a consumer insights, digital strategy and activation agency, announced 30-year creative veteran Brian Grubb has been appointed their new Executive Creative Director, responsible for providing Seismic Digital clients with comprehensive creative strategy and oversight from inception to execution.

Healthcare 75

Healthcare Finance Communications Agency 75

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Single Grain

APRIL 8, 2022

In this article, you’ll learn what a global SEO agency can do for your business, why you should hire one, and how you go about doing it. We'll also provide a curated list of the five best international SEO agencies in this space. TABLE OF CONTENTS: ↓ What Does a Global SEO Agency Do? How to Choose a Global SEO Agency.

SEO 52

SEO Agency Audience Marketing 52

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Businesses leverage content marketing because it helps them grow their audience base, improve search traffic, increase conversions, and establish their brand as the leader in their target niche. Programmers.

Agency 52

Agency Marketing SEO Conversion 52

Basis

AUGUST 30, 2022

And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Reaching the Right Audience.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Digiday

MAY 3, 2023

audiences previously. audience as a key focal point,” said Tara Maitra, BBC Studios’ chief commercial officer. The BBC posted a job opening for a head of commercial finance seven days ago on LinkedIn. “I I don’t think it’s going to present a challenge for us to grow [our] audience in America,” Maitra said. “We

Advertising 80

Advertising Finance Audience Marketing 80

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Marketing 52

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

Agency 52

Agency Media SEO Marketing 52

VideoWeek

AUGUST 12, 2022

First-party data ad tech business Permutive this week announced it has laid off twelve percent of its staff, in anticipation of a prolonged economic downturn which is expected to hit the company’s finances. UK Audiences Stick with ‘Big Three’ Streaming Services. The Week For Agencies. Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Agency 52

Agency Communications ROI Marketing 52

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Notably, most of these advertisers and agencies were newcomers to Disney and the streaming landscape.

Ad Tech 105

Ad Tech Media Agency Audience 105

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Nielsen serves a variety of stakeholders in the media industry from advertisers to agencies to publishers. A sophisticated UI.

Marketing 109

Marketing Machine Learning ROI Cookies 109

InMobi

NOVEMBER 20, 2019

We then compared those insights to the mobile audience data from major car buying and car research websites, to discover the overlap between those who have an affinity for a particular brand and those currently in the car buying research process. Individuals with auto finance apps tend to be younger, single renters (i.e.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. This leading demand-side platform (DSP) supports media and audience buying across a wide network of publishers.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

MARCH 27, 2023

Advertisers are getting more out of their media relationships by taking objectives, not solutions, as the point of departure for conversations, thinking creatively about their own audiences and going beyond automation when asking for technical capabilities. What shortcomings have they experienced with other sellers and technology providers?

Advertising 71

Advertising Ad Tech Conversion Audience 71

Digiday

SEPTEMBER 19, 2022

Some Black-owned publishers have seen an increase in ad revenue after some agencies started spending more on their channels. But there’s potential in knowing the audience, said Jeffrey L. However, securing — and maintaining that funding — remains a challenge for many Black-owned businesses and entrepreneurs. ” In the U.S.,

Finance 69

Finance ROI Media Audience 69

More About Advertising

NOVEMBER 19, 2018

How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t answer advertiser needs for more targeted and measurable campaigns.

Audience 71

Audience Advertising Media Ad Tech 71