Fuel Lines

JUNE 4, 2014

” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. ” Owners of agencies should focus on their personal brand. The brick and mortar isn’t as important as the person who owns the agency. This was welcome news.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 116

CPM CPC Click Through Rate Impressions 116

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

Audience 94

Audience Agency Impressions Media 94

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine.

Media 114

Media Advertising Ad Ops Non-Profit 114

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV). Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Ad Rants

OCTOBER 10, 2024

By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally.

Impressions 184

Impressions Brand Awareness Agency Audience 184

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. It’s a similar story for IPG’s Mediahub.

Agency 122

Agency Viewability Impressions Clickbait 122

Martech

NOVEMBER 7, 2024

Unlike traditional programmatic ad buying, which casts a wide net across various audiences, account-based programmatic bidding is laser-focused, aiming ads only at the decision-makers or influencers within target accounts. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Develop a Value Proposition What makes your agency unique? But is this the best strategy? We can help. to source and qualify leads effectively.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Section 2: Programmatic CTV Advertising is Surging Key Takeaways: Share of CTV ad impressions bought through programmatic channels surged by more than 100% over the 2022 numbers.

Advertising 75

Advertising CPM Impressions Video Ads 75

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. The Surge in Super Bowl Ad Costs The Super Bowl is one of the most-watched television events globally, with audiences spanning millions of people.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Agency 113

Agency Marketing Non-Profit SEO 113

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This precision ensures that ad content is shown to the most relevant audiences, maximizing its effectiveness. This means creating ads that feel organic rather than intrusive.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns.

Agency 76

Agency Advertising Ad Server Impressions 76

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.

Media 105

Media Entertainment Impressions Agency 105

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. Advanced Targeting By leveraging audience data, ad exchanges help match ads with users who are most likely to engage. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

AdvertiseMint

JANUARY 22, 2025

The rise of TikTok continues to provide businesses with unprecedented opportunities to reach a vast and engaged audience. Crafting effective TikTok ads requires an understanding of both the platforms unique characteristics and also the use of a TikTok advertising agency. Utilize native TikTok ad formats to enhance reach and engagement.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

Basis

JANUARY 2, 2025

As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement. To make the most of contextual advertising in 2025, advertisers need to focus on deeply understanding their audiences to ensure they are advertising in the most precise and relevant contexts.

Advertising 99

Advertising Retail Cookies Video Ads 99

Rob Campbell

FEBRUARY 2, 2023

OK, so it was only 3 days, but I’m still impressed. But seeing my cat in real time while being so far away, surrounded by nothingness is not even the most impressive bit. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego. Or Birkenstocks.

Audience 83

Audience Impressions Food Marketing 83

AdvertiseMint

JANUARY 7, 2025

What they have accomplished requires dedication, passion and an Los Angeles advertising agency. They have each cultivated distinct personas that resonate with their audiences, allowing them to reach diverse demographics and enhance their overall brand appeal.

Marketing 52

Marketing Fashion Audience Impressions 52

Martech

FEBRUARY 11, 2025

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

A/B Testing 112

A/B Testing Clickbait Conversion Impressions 112

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 76

Agency Header Bidding Ad Tech Demand Side Platform 76

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Brands and agencies that excel at in-game advertising are going to be perfectly positioned to market in the metaverse. Why we care.

Viewability 106

Viewability Impressions Entertainment Audience 106

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

SEPTEMBER 7, 2022

The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. Incorporating new advertising formats beyond two-dimensional and video as it relates to viewability within in-game environments.

Viewability 124

Viewability Impressions MarTech Advertising 124