Agency Audience Manufacturing 
Fuel Lines
FEBRUARY 7, 2018
I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Think of it as a fishing expedition.
Adweek
OCTOBER 26, 2022
Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.
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Fuel Lines
JULY 16, 2012
No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession.
Fuel Lines
OCTOBER 5, 2017
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Fuel Lines
OCTOBER 18, 2012
Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded. To top it off, for most, all of this busyness isn’t effectively creating new business opportunities for the agency.
Fuel Lines
FEBRUARY 21, 2018
I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. Most agencies weren’t even participating.
Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?
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