Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 131

Marketing Communications Audience Entertainment 131

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.

Agency 94

Agency MarTech Advertising Audience 94

Adweek

FEBRUARY 27, 2023

Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.

Agency 264

Agency Audience Marketing 264

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Adweek

APRIL 13, 2023

After a somewhat fallow period, Meta is regaining its footing with marketers.

Machine Learning 329

Machine Learning Marketing Audience Agency 329

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 115

Marketing ROI Agency MarTech 115

Fuel Lines

MARCH 14, 2019

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 271

Agency Marketing Media Audience 271

Fuel Lines

JUNE 12, 2019

Agencies needed a new approach to new business. They became resistant to traditional marketing and advertising approaches. This led to a paradigm shift in the way professional service firms, such as advertising, digital, media and PR agencies, sold their services. ” Lee Odden, CEO @TopRank Marketing.

Agency 258

Agency Media SEO Social Advertising 258

Adweek

OCTOBER 5, 2022

Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. While he was at Netflix as head of global audiences, brand and editorial. Myles Worthington never dreamed of starting a business. That all changed late last year.

Agency 246

Agency Marketing Audience 246

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

MARCH 27, 2025

IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.

Audience 206

Audience Agency Media Marketing 206

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

Marketing 322

Marketing Ad Tech Agency Audience 322

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

AUGUST 2, 2022

s Birkin bag, most of their followers won't do more than like or maybe share the post, as the majority of their audience doesn't have the disposable income to afford designer accessories--especially ones that cost over $10,000. When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s But when a smaller influencer.

Agency 246

Agency Marketing Audience 246

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.

Agency 270

Agency Communications Media Impressions 270

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. That’s why Digital Remedy has identified the 7 Deadly Sins of Digital Marketing—common pitfalls that could cost you performance and efficiency.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square.

Media 325

Media Audience Agency Marketing 325

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 85

Agency Media Audience Marketing 85

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 115

MarTech Electronics GDPR Audience 115

Karola Karlson

JANUARY 13, 2025

This article first appeared in my marketing newsletter. TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. B2C, virtual v.s.

Marketing 98

Marketing ROI Pop-Up Media 98

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 122

Marketing Public Relations Communications MarTech 122

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

Adweek

JANUARY 25, 2023

As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience.

Marketing 246

Marketing Audience Agency 246

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The conundrum? The conundrum?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Basis

FEBRUARY 21, 2025

To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

Digiday

DECEMBER 29, 2024

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertiser dollars followed.

Banner 75

Banner Marketing Audience Agency 75

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. Advertising agencies face certain unique challenges while working with DSPs.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Understanding industry conditions helps you: Identify trends and audience behaviors. Crafting a compelling brand story.

Conversion 111

Conversion SEO Communications Audience 111

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 117

Cookies ROI Audience Agency 117

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

Audience 100

Audience Marketing Ad Tech Agency 100

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Create a Niche. By Creating Value.

Agency 257

Agency Communications Audience Media 257

Single Grain

DECEMBER 30, 2024

Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. The right ABM agency can do more than achieve your marketing goals.

Agency 52

Agency Marketing ROI Communications 52

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. Striving to establish a distinctive identity in a saturated market.

Agency 126

Agency SEO Marketing Media 126