Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

Agency 113

Agency ROI Media Marketing 113

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 98

Agency MarTech Advertising Audience 98

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. These tools enhance content discovery, audience interaction, and engagement in betting and media applications. Processing.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers. Email: Business email address Sign me up!

MarTech 64

MarTech Conversion Fashion Retail 64

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes.

Cookies 117

Cookies ROI Audience Agency 117

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Understanding industry conditions helps you: Identify trends and audience behaviors. Effective SEO involves: Conducting keyword research to align with audience search behaviors. Crafting a compelling brand story.

Conversion 113

Conversion SEO Communications Audience 113

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video will continue to be a go-to channel for advertisers looking to reach engaged audiences at scale for the foreseeable future. The full report can be downloaded here.

Video Ads 111

Video Ads Viewability Audience Advertising 111

Martech

JANUARY 3, 2025

Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

MAY 16, 2024

This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial.

MarTech 108

MarTech Marketing Agency Education 108

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. This is a remarkable level of message customization to an audience of one. Together, the target audience and lead magnet account for 80% of your results.

Marketing 131

Marketing Communications Audience Entertainment 131

Martech

MARCH 3, 2025

And it’s your audience, your followers, who determine whether your content is incisive, innovative and insightful enough to be deemed “thought leadership.” Greater audience engagement means brand growth and (hopefully) more sales. Fancy titles don’t define a good leader. The people you lead do.

Audience 119

Audience Marketing MarTech Media 119

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. To move forward, publishers, advertisers, agencies and tech companies categorizing sites must come together and agree on the characteristics of an MFA.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine.

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Martech

FEBRUARY 20, 2025

Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Two trends are causing both advertisers and publishers to explore new ways to protect privacy while continuing to effectively monetize audiences. Image courtesy of Adobe. Processing.

Advertising 85

Advertising Retargeting Audience Cookies 85

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. 14 appeared first on MarTech.

MarTech 104

MarTech Food Cookies Audience 104

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 115

MarTech Healthcare Finance Cookies 115

Martech

SEPTEMBER 25, 2024

“While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” The thing with Canva is it’s quick.”

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Martech

NOVEMBER 7, 2024

Unlike traditional programmatic ad buying, which casts a wide net across various audiences, account-based programmatic bidding is laser-focused, aiming ads only at the decision-makers or influencers within target accounts. Agency partners Consider working with an agile and modern agency partner specializing in ABM. Processing.

Machine Learning 125

Machine Learning Marketing Agency ROI 125

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. The post 3 strategies to navigate change as digital privacy evolves appeared first on MarTech. You’ll also want to invest in tools that leverage your owned, first-party data.

ROI 110

ROI Conversion Marketing Education 110

Martech

MAY 23, 2024

The insight data provides about audiences can be the spark that kindles the flame of creativity. Martech vendors tend to silo their data, making it unreasonably difficult to have one seamless picture of your audience and its engagement with your marketing activities. A “martech stack” sounds good. Data really matters.

MarTech 107

MarTech Audience Marketing ROI 107

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Get MarTech! 25 appeared first on MarTech.

MarTech 103

MarTech Audience Marketing Agency 103

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. In that case, many agencies could go out of business or shrink dramatically.

Agency 126

Agency SEO Marketing Media 126

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles.

Marketing 123

Marketing Public Relations Communications MarTech 123

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. I actually started my own agency back in 2017, and then about 2020 I was like, you know what? Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.”

MarTech 100

MarTech SEO Audience Education 100

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. Seekr recently partnered with ad agency Oxford Road to bring more confidence to clients. As the top U.S.

Audience 105

Audience Advertising Media Entertainment 105

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. YouTube was the only major platform that saw an increase. The full report can be found here.

CPM 115

CPM CPC Click Through Rate Impressions 115

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. These narratives spark contrasting emotions like anger and sadness, pushing audiences to interact and voice their opinions. Email: Business email address Sign me up! Processing.

Audience 131

Audience Marketing Media MarTech 131

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. It provides insights into qualitative data, revealing emotions, themes, and audience perceptions. Get MarTech! Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. In your inbox.

MarTech 98

MarTech ROI Audience Marketing 98

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech

MAY 31, 2022

Fortunately, there is a marketing agency somewhere that does. They are an essential part of the martech ecosystem, filling gaps and providing insight faster and (hopefully) less expensively than you could do yourself. How to find the right agency. How are agencies adapting to changing trends? How to find the right agency.

Agency 103

Agency Marketing Advertising MarTech 103

Martech

OCTOBER 8, 2024

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. At first, we needed extra time to train him in how we do things at my agency. We split our testing audience into two random sections and sent the control to one and the variant to the other. Processing.

A/B Testing 126

A/B Testing MarTech Agency Marketing 126

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

MARCH 27, 2025

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. rounds, creative agencies 4.8 Idea evaluation remains a mystery The research acknowledged that evaluating ideas is difficult for both marketers and agencies.

Agency 61

Agency Marketing MarTech Audience 61