Adweek

JULY 21, 2022

media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. GroupM's Mindshare took the Discover Financial Services U.S.

Media 279

Media Agency Audience 279

Adweek

MARCH 28, 2024

Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. and DEPT's Ada. markets.

Media 289

Media Agency Audience Marketing 289

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square.

Media 325

Media Audience Agency Marketing 325

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Most agencies haven’t learned this lesson. Prospects are highly skeptical of agencies always looking to promote themselves. Can agencies truly benefit from a commitment to content?

Agency 256

Agency Marketing Brand Awareness Audience 256

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 85

Agency Media Audience Marketing 85

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively.

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. This is where PR shines, connecting audiences to brands through earned media.

Public Relations 129

Public Relations Marketing ROI Communications 129

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. Improve Client-Agency Relationships With 43.4%

Agency 94

Agency MarTech Advertising Audience 94

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 259

Retail Media Audience Agency 259

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 87

Agency Advertising Communications Machine Learning 87

Fuel Lines

JULY 16, 2021

. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

Agency 174

Agency Media Shipping SEO 174

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Take a look at personal branding from a prospective client’s perspective: Humanizing the agency.

Agency 233

Agency Communications Audience Media 233

Fuel Lines

MARCH 14, 2019

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 271

Agency Marketing Media Audience 271

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

JANUARY 20, 2023

Note: This story is part of an series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged and Publicis' Epsilon PeopleCloud. Madewell, according to its CMO Derek Yarbrough, was one of the first omnichannel brands.

Media 246

Media eCommerce Agency Audience 246

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. Limit social media. Social media can be another source of distraction if you’re using it to hangout. Set a limit on how much time you’ll spend reading through your social media pages. Network daily.

Agency 270

Agency Communications Media Impressions 270

Adweek

DECEMBER 8, 2022

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. agency, which has managed traditional media investments for the brand since 2020, won its digital.

Media 245

Media Agency Audience 245

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

Adweek

MARCH 27, 2025

IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.

Audience 199

Audience Agency Media Marketing 199

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 293

Media Audience Agency 293

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. Don’t go after just anyone.

Agency 246

Agency Communications Marketing Media 246

Fuel Lines

MARCH 28, 2019

Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?

Agency 237

Agency Manufacturing Food Marketing 237

Adweek

SEPTEMBER 14, 2022

Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina's first direct agency partnership signals that media industry players--not just brand. spend their money.

Media 246

Media Agency Marketing Audience 246

Adweek

MARCH 23, 2023

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue. The media company, which operated for years as a newsletter before branching into additional channels, announced the launch.

Agency 246

Agency Audience Media 246

Adweek

AUGUST 21, 2023

Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency has pledged a more diversified spending approach.

Media 246

Media Agency Marketing Audience 246

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325

Audience Advertising Media Agency 325

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 257

Agency Communications Audience Media 257

Digiday

FEBRUARY 4, 2025

This year, however, its unclear which social media platform, if any, will serve as the Super Bowl town square. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. It’s a moment brought to you by social fragmentation. Continue reading this article on digiday.com.

Media 80

Media Audience Agency Marketing 80

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 59

Agency Marketing ROI Audience 59

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Media Audience 59

Adweek

AUGUST 10, 2022

Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu.

Agency 264

Agency Audience Media Ad Tech 264

Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. That means reaching the right consumers, based on where and how they consume media. His agency, Rain For Growth, uses an in-house approach to curate inventory.

Real Estate 98

Real Estate Audience Communications Media 98

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Crafting a compelling brand story.

Conversion 111

Conversion SEO Communications Audience 111

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies?

Agency 52

Agency Brand Lift Ad Server Audience 52