Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms.

Media 130

Media Pharmaceuticals Audience Impressions 130

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. There has been talk of privacy-enhancing technology for the last few years. Regulators are also interested in this technology.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Digiday

NOVEMBER 3, 2022

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Retail, auto, financial and pharmaceutical services are of particular interest. Retail, auto, financial and pharmaceutical services are of particular interest.

Education 69

Education Agency Pharmaceuticals Retail 69

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 69

Pharmaceuticals MarTech Agency Marketing 69

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 69

Agency Media Retail Entertainment 69

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I But you never really learn what changes it’s making or what audiences it’s chosen to bid on.

Media 97

Media Pharmaceuticals Audience Agency 97

Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. The broader acceptance is there.

Media 84

Media Advertising Pharmaceuticals Marketing 84

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands. Uncovering new audience targeting opportunities. Monitoring for brand safety.

Agency 78

Agency Media Demand Side Platform A/B Testing 78

Single Grain

SEPTEMBER 22, 2023

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Digiday

MARCH 1, 2023

While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6 who joined the company in October.

Media 69

Media Audience Pharmaceuticals Agency 69

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

Agency 68

Agency Media Finance Demand Side Platform 68

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceuticals 61

Pharmaceuticals Machine Learning Agency Healthcare 61

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”.

Agency 52

Agency Media Audience Cookies 52

VideoWeek

MAY 19, 2023

It’s paramount that we are able to verify the benefit of Fubo’s CTV inventory and differentiate our audience from that of linear TV,” said Fubo co-founder and CEO David Gandler. In a letter to Prime Minister Élisabeth Borne, TF1, M6, Canal+ and Altice accused the PSB of programming to detract audiences from the commercial channels.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

NOVEMBER 24, 2020

From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. ” Brand Consistency.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 10, 2023

The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By million views.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. . ProSiebenSat.1

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

JANUARY 31, 2025

Google also announced the launch of a partner program with a select group of agencies and measurement vendors who have been trained on Meridian. While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns.

Media 52

Media Healthcare Pharmaceuticals Audience 52