Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

SEPTEMBER 12, 2019

Most agencies have no plan for new business. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. For your strategy and tactics to work, they must appeal to a specific target audience. of all agencies are saying. “We

Agency 249

Agency Public Relations Audience Marketing 249

Fuel Lines

APRIL 2, 2013

Created Content I’ve created new business articles that are appealing to my Twitter audience which are primarily is advertising, digital, media and Public Relations professionals. I keep my articles in circulation on Twitter as long as I think each is still relevant to my audience.

Agency 279

Agency Pop-Up Education Audience 279

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. They also had no definable target audience.

Media 264

Media Public Relations Agency Communications 264

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 278

Communications Public Relations Media Conversion 278

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further.

Marketing 122

Marketing Public Relations Communications MarTech 122

Fuel Lines

JANUARY 9, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Social has grown beyond marketing into other areas of business.

Communications 272

Communications Media Public Relations Conversion 272

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Here are the top strategies to promote your NFT: PR. or “Top Selling Nike NFTs”.

Agency 113

Agency Marketing Non-Profit SEO 113

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. These were strong, long-lived campaigns formed by PR agencies. A marketer can connect with an influencer via Instagram and create a brand positive campaign just like a PR agency used to do.

Marketing 201

Marketing SEO Food Public Relations 201

Fuel Lines

APRIL 12, 2017

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Customers expect to have direct connections to brand leaders.

Media 274

Media Communications Public Relations Conversion 274

Martech Series

JANUARY 9, 2023

As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. The promotion recognizes Jones’ outstanding contributions to elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse.

Marketing 92

Marketing Public Relations Communications Agency 92

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. 8 Best Crypto PR Agencies. Why Do You Need a Crypto Marketing Agency? Last Word on Crypto PR Agencies.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech Series

MARCH 1, 2023

Wells Enterprises Chief Commercial Officer Santhi Ramesh , Nature’s Sunshine VP, Marketing Stephanie O’Farrell , former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse , and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

APRIL 11, 2022

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

Agency 52

Agency SEO Public Relations Education 52

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Single Grain

MAY 5, 2022

For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales. That’s why so many companies wind up hiring a SaaS content marketing agency. The Benefits of Hiring a SaaS Content Marketing Agency.

Agency 59

Agency Marketing SEO ROI 59

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Dentsu was appointed to Heineken’s global media agency roster back in 2016.

Food 52

Food Ad Tech Media Agency 52

Digiday

MARCH 8, 2023

When Sara Wildman first started as a social media manager at California-based public relations firm Segal Communications in summer 2020, she was tasked with creating a social media plan for a single client across Instagram, Facebook, LinkedIn and Twitter. Her agency has worked with the likes of Shane Co.

Media 72

Media Agency Public Relations Communications 72

Single Grain

JUNE 8, 2021

Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Public relations. Customer services and public relations are important, as they have direct communication with customers. Understanding B2B SaaS.

Communications 140

Communications Conversion Rate SEO Conversion 140

Digiday

MARCH 14, 2023

In her role, she creates content that resonates with multiple audiences, including publishers, retail media networks and advertisers. It takes a confident leader to work with the biggest names in music, but that’s what Sara Schoch does as a music brand partnerships executive at United Talent Agency.

Retail 68

Retail Education Public Relations Food 68

VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Digiday

JULY 12, 2022

Brands, agencies and platforms are increasingly making massive investments to fund diverse creators. Educating about the business side of content creation is especially helpful for BIPOC influencers with smaller audiences, said D’Anthony Jackson, associate director of digital and influencer marketing at MSL.

Education 69

Education Pop-Up Public Relations Marketing 69

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

Marketing 98

Marketing Public Relations Healthcare eCommerce 98

Martech

FEBRUARY 3, 2023

the developer audience using augmented reality. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences. If you’re looking to network with best-in-class marketing teams and agencies — then this is the conference for you!

Marketing 100

Marketing Public Relations Healthcare Finance 100

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Commissioner Rebecca Slaughter had more to say.

Public Relations 52

Public Relations Agency Advertising Communications 52

Digiday

MARCH 27, 2023

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet, according to marketers and agency executives, who say that many marketers are in a test and learn phase when it comes to the technology.

Marketing 53

Marketing Education Public Relations Agency 53

All About Advertising Law

JULY 5, 2023

The Guides reiterate the FTC’s position that material connections between endorser and advertiser should be disclosed but clarify that a “material connection needs to be disclosed when a significant minority of the audience for an endorsement does not understand or expect the connection.” Disclosures. Liability of intermediaries. Section 255.1

Public Relations 52

Public Relations Affiliates Audience Advertising 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Digital Agency : Rosetta, Deloitte Digital, Gale.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JUNE 20, 2023

Once you’ve honed in on what makes you competent and favorable, all you have to do is present it to your audience. Media: Public relations and the ability to influence an audience with brand messaging. Brand Building and Affinity Building brand affinity starts with understanding your target audience.

Marketing 52

Marketing Audience Education Public Relations 52

VideoWeek

SEPTEMBER 8, 2023

According to insiders, YouTube’s short-form TikTok rival has drawn audiences away from longer videos on the Google-owned video platform. Several senior executives left the company and management was restructured, creating a new audience measurement division.

Agency 52

Agency Media Communications Advertising 52