Single Grain

JULY 8, 2019

Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Click here to download it for free right now! What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Basis

JANUARY 2, 2025

As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement. To make the most of contextual advertising in 2025, advertisers need to focus on deeply understanding their audiences to ensure they are advertising in the most precise and relevant contexts.

Advertising 99

Advertising Retail Cookies Video Ads 99

Martech Series

JANUARY 29, 2023

This new identity framework can now be utilized across the automotive industry to empower dealers, agencies, and OEMs to identify and engage with their customers and “invisible” website shoppers at a scale and level never before possible. This problem represents nearly 40% of in-market shoppers.

Retargeting 87

Retargeting Advertising Cookies Agency 87

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

Basis

FEBRUARY 14, 2023

Retargeting ads can help you re-engage potential customers in a personalized way. Here are three tips for developing effective retargeting strategies: 1. So, once you’ve leveraged available data to create basic audience segments (i.e., Read more about how to create effective retargeting ads.

Retargeting 93

Retargeting Advertising Conversion Media 93

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

VideoWeek

AUGUST 31, 2022

Working alongside the broadcaster’s advertising agency TF1 Factory, marketers can create hybrid events that combine physical and digital elements into an immersive brand experience. Scenes from a Mall. The deal makes URW the latest shopping giant to bag itself a live commerce partner. .

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits.

ROI 98

ROI Marketing SEO CPA 98

Martech

JUNE 27, 2024

My loyalty doesn’t lie with the newest or the “best” technology; it lies with the technology that gets the best results for the best price for our agency clients’ unique circumstances. The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Single Grain

MAY 10, 2022

Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? Talk about exhausting!

Agency 52

Agency A/B Testing Retargeting CPA 52

AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. This blog post will break down the pricing models used by Facebook advertising agencies. Understanding these models can help you select the best agency for your Facebook advertising needs.

Agency 52

Agency Retargeting Audience Advertising 52

MNTN

AUGUST 12, 2022

Don’t spend your time learning that TikTok dance if your audience is busy over on LinkedIn. What audience targeting capabilities do I have? Take a look to see if you can target based on personas, use your site data to retarget, or even target your ABM lists. Before you can test, you’ll need the right creative. Is it brand safe?

Pop-Up 98

Pop-Up Retargeting MarTech Audience 98

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

CPC 111

CPC Demand Side Platform CPM Media 111

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning 95

Machine Learning Cookies Retargeting Audience 95

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MAY 18, 2022

That's where a lead gen digital agency can help. In this post, we'll not only provide a curated list of the top 5 lead gen agencies, but also the benefits of hiring such a company and how to choose the right one for your brand's goals. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? How to Choose a Lead Gen Agency.

Agency 52

Agency Conversion Rate SEO Conversion 52

Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? What Does a Paid Media Agency Charge?

Agency 52

Agency Media Ad network Retargeting 52

Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. Testing also works well to prove the value of brand investments.

Brand Lift 124

Brand Lift Marketing Brand Awareness Audience 124

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. On the agency side, 76% predict an increase in CTV ad spend in 2023, according to a survey from Pixability. The brand’s Creative-as-a-Subscription partnership with MNTN also combined prospecting and retargeting campaigns.

Retargeting 68

Retargeting Media Conversion Rate Audience 68

Ad Monsters

JULY 3, 2024

In a crowded market, advertisers must prioritize their end customers, who are the heart and soul of the brand, to effectively target and retarget them through every step of the funnel.” Video and multi-device streaming continue to gain the most momentum, particularly through contextual targeting to expand audiences across CTV and OLV.

Retail 122

Retail GDPR Media Retargeting 122

Single Grain

APRIL 20, 2022

This is the perfect time to work with a Twitter marketing agency. Here are our Twitter advertising agency picks for 2022. TABLE OF CONTENTS: ↓ What Is a Twitter Marketing Agency? The Benefits of Hiring a Twitter Advertising Agency. How to Choose a Twitter Marketing Agency. Top 5 Twitter Marketing Agencies.

Agency 52

Agency Marketing Audience Media 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Evolving and diversifying the media audience strategy beyond third-party audiences.

ROI 101

ROI Control Group Audience Cookies 101

Single Grain

APRIL 6, 2022

If your company can’t handle that much work, a CRO agency can help you. In this article, we'll look at what a CRO agency does, what the top companies in the space are, and how to pick one for your company. TABLE OF CONTENTS: ↓ What Does a CRO Agency Do? Top Benefits of Working with a CRO Agency. Top 5 CRO Agencies.

Agency 52

Agency Conversion Rate Conversion SEO 52

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. In this article, we'll list the top eight digital analytics agencies as well as provide you with the info to help you select the best one to fuel your business growth.

Agency 52

Agency SEO Conversion Rate ROI 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate.

Audience 114

Audience Cookies Retargeting Marketing 114

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108