Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns.

Marketing 116

Marketing ROI Agency MarTech 116

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Media Audience 59

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 120

ROI Machine Learning Marketing Audience 120

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact.

MarTech 113

MarTech Food Machine Learning SEO 113

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52

Single Grain

DECEMBER 30, 2024

Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting. Industry trends and challenges.

Agency 52

Agency Marketing ROI Communications 52

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 102

ROI Conversion Marketing Education 102

Martech

OCTOBER 24, 2024

The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

MarTech 120

MarTech Communications SEO Conversion 120

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Karola Karlson

JANUARY 13, 2025

Democracy: more small brands able to launch digital ad campaigns without hiring an agency. OUT: All social channels: Easy growth for brands with unoriginal ideas/product that cant hire a good social media marketer and/or agency. The ROI just doesn’t justify it, and people don’t engage with obviously sponsored content.

Marketing 98

Marketing ROI Pop-Up Media 98

Martech

NOVEMBER 7, 2024

Unlike traditional programmatic ad buying, which casts a wide net across various audiences, account-based programmatic bidding is laser-focused, aiming ads only at the decision-makers or influencers within target accounts. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI.

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Single Grain

FEBRUARY 14, 2025

This post is all about YouTube for agencies. But why is it so difficult for agencies to convert leads on YouTube? Here’s your YouTube for agencies guide and when YouTube marketing services are a better option. There are also more significant challenges that can prevent an agency from converting leads on YouTube.

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Here are the top strategies to promote your NFT: PR. or “Top Selling Nike NFTs”.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness. By refining these elements, you can enhance the impact of your ads.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By enabling precise audience targeting, brands can better capture attention at the right moment, maximize impact, and measure and optimize in real time. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.).

Agency 107

Agency Marketing SEO Brand Awareness 107

AdvertiseMint

DECEMBER 21, 2024

Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. Enhanced analytics will offer improved ROI tracking and optimization opportunities. Enhanced Analytics for Better ROI Tracking As TikTok advertising evolves, so too will the tools available for measuring success.

Advertising 52

Advertising ROI Entertainment Video Ads 52

AdvertiseMint

DECEMBER 25, 2024

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. In addition, many brands and agencies are working to align their linear TV and CTV investments to maximize reach and manage frequency across both channels.

Advertising 83

Advertising Retail Pop-Up Media 83

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Who is Your Target Audience?

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech Series

JULY 18, 2022

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. Nielsen’s “50-50-50 Gap” states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.

ROI 90

ROI Media Audience Agency 90

Martech Series

NOVEMBER 8, 2022

Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide. GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer.

Agency 86

Agency Media MarTech Education 86

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 109

Agency Communications Machine Learning Conversion 109

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency Marketing ROI 98

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

ROI 111

ROI Marketing Cookies MarTech 111

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience.

Agency 81

Agency A/B Testing Marketing ROI 81

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

VideoWeek

JUNE 17, 2024

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64

Agency Media Cookies Impressions 64