Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. Google Ads continue to outperform other digital ad channels.

Marketing 98

Marketing ROI Pop-Up Media 98

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. As consumers spend more time watching video content, advertisers will shift their focus towards video platforms to capture audience attention.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Audience 96

Audience Native Advertising eCommerce MarTech 96

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 75

Advertising CPM Impressions Video Ads 75

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

AdvertiseMint

JANUARY 13, 2025

To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. Google ad policies are designed to uphold ethical, legal, and user-friendly standards.

GDPR 52

GDPR Audience Video Ads Advertising 52

AdvertiseMint

JANUARY 8, 2025

Utilizing a sports advertising agency can help increase registration and participation. Partnering with them not only gives your event credibility but also taps into their established audience to drive interest. Many race directors find it easier to hire a facebook advertising agency or google advertising agency.

Advertising 52

Advertising SEO Agency Video Ads 52

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 114

Video Ads MarTech Audience Impressions 114

Single Grain

AUGUST 22, 2019

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. Determine your target audience with questions like: What age group needs this product?

Agency 100

Agency Audience Banner SEO 100

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. In the U.S., and the U.K. were Gen Z shoppers.

Conversion 95

Conversion Agency Fashion Retail 95

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. TikTok has thrived because of its strong community between creators and their audiences,” said Kahnrose.

Video Ads 78

Video Ads Marketing Audience Advertising 78

Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. Per Kantar, Natalist spent more than $1.3

Video Ads 67

Video Ads Brand Awareness Audience Entertainment 67

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 70

Video Ads Demand Side Platform Impressions Brand Awareness 70

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

AdvertiseMint

DECEMBER 21, 2024

Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. These AI-driven solutions will enable marketers to create ads that are not only tailored to individual preferences but also dynamically adapt to user feedback.

Advertising 52

Advertising ROI Entertainment Video Ads 52

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers.

Advertising 52

Advertising Audience Conversion Agency 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If NCM’s Rosen agreed.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does.

Agency 59

Agency SEO Media Audience 59

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. Video ads can command the attention of audiences like no other format.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? By targeting specific groups based on their past interactions with your brand, you can create highly personalized ad experiences. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69

Ad Tech Daily

JULY 28, 2022

The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise.

Ad Tech 119

Ad Tech Audience Media Agency 119

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. This blog post will break down the pricing models used by Facebook advertising agencies. Here are the most common pricing models used by Facebook ad agencies: 1.

Agency 52

Agency Retargeting Audience Advertising 52

Ad Tech Daily

OCTOBER 12, 2022

In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. With TV audiences fragmenting over an expanding number of platforms, devices and […].

Ad Tech 111

Ad Tech Audience Agency Advertising 111

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. Petrullo’s agency isn’t one of them. “We

Media 124

Media Marketing Machine Learning MarTech 124

Single Grain

APRIL 1, 2022

Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Through this channel, companies can connect to customers using emotionally engaging and visual content, from snapshot reels to IGTV videos to simple newsfeed posts. TABLE OF CONTENTS: ↓ What Is an Instagram Marketing Agency?

Agency 52

Agency Marketing Audience SEO 52