More About Advertising

MAY 15, 2020

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

AutoMobile 64

AutoMobile Communications Agency Advertising 64

Gods of Advertising

NOVEMBER 26, 2013

I’m made sad thinking about the advertiser and its agency and what those meetings must look like. Lexus is the luxury arm of Toyota, a famous Japanese company known for making high-quality, reliable automobiles. I want to punch these people and key their shiny, appropriately white cars.

AutoMobile 82

AutoMobile Advertising Agency 82

More About Advertising

MAY 13, 2019

DS is Peugeot Citroen’s premium automobile range, and it clearly doesn’t want to be confused with any of the more pedestrian car models. For the new DS 3 Cross-Back, DS and its ad agency — described as “Publicis La Maison x Marcel” — have come up with a campaign that has more in common with.

AutoMobile 49

AutoMobile Agency Advertising 49

Martech Series

SEPTEMBER 28, 2022

UserTesting, a leader in video-based human insight, announced a partnership with AKQA, a leading digital transformation agency. New partnership helps more companies better navigate their digital transformation and optimization journeys.

AutoMobile 89

AutoMobile Communications MarTech Retail 89

More About Advertising

AUGUST 22, 2022

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.

AutoMobile 59

AutoMobile Communications Advertising Finance 59

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

AutoMobile 59

AutoMobile Marketing Advertising Finance 59

More About Advertising

DECEMBER 17, 2018

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. It was UM’s biggest account and the Interpublic-owned agency says it doesn’t know why it lost.

AutoMobile 45

AutoMobile Agency Media Finance 45

Gods of Advertising

AUGUST 30, 2016

Back when I started in this business, at Leo Burnett, the agency had its share of iconic clients and for the most part did iconic work for them. At the time, the agency had just procured rights to the quintessential American anthem, Rhapsody in Blue and in my opinion there was no finer way to advertise an airline. They can’t let it go.

AutoMobile 53

AutoMobile Agency Advertising Marketing 53

Ad Colony

MAY 25, 2022

Smarties honors outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. Ford Motor Company // Ford F-150 – Digital Turbine AdColony Instant Play HD Video Mobile Campaign Product / Service Launch – Bronze. About MMA Smarties.

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

Ad Monsters

JUNE 7, 2024

Ad tech companies and agencies retrieved that data from the consumers’ browsers and used it to make assumptions about people: users who visited a parenting site were women aged 25-to-35; users who read about new automobile models are actively in-market for a new car.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

All About Advertising Law

JULY 9, 2018

According to the National Highway Traffic Safety Administration (“NHTSA”)—the leading federal agency responsible for automotive safety—fully autonomous vehicles (“FAVs”) have the potential to drastically improve transportation safety and decrease crashes.

AutoMobile 45

AutoMobile Advertising Entertainment Agency 45

Advertising to Baby Boomers

NOVEMBER 16, 2015

It was 2003 when he first divined it… Automobile ads written by … but targeting…: Non-Diversity = Solipsism … Someone commented on my comment: You nailed it Chuck! My reaction (albeit with an agency skew) is that these spots are targeting BOOMERS, but written by 20-somethings? Young creatives (are there really any other kind?)

AutoMobile 53

AutoMobile Advertising Agency Marketing 53

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.”

Marketing 114

Marketing AutoMobile Impressions MarTech 114

Martech

NOVEMBER 18, 2022

Others include: The automobile. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. .” It’s the idea of creating value by bringing new ideas to life. The assembly line. The airplane.

Communications 120

Communications Real Estate AutoMobile Marketing 120

All About Advertising Law

JULY 5, 2022

Congress gave the FTC the authority to write rules governing the retail sale of automobiles, using APA rulemaking and not the more cumbersome Magnuson Moss rulemaking that the FTC normally must follow in consumer protection rulemakings. EPA , which will make rulemakings by the FTC and other government agencies more challenging.

AutoMobile 52

AutoMobile Advertising Finance Communications 52

InMobi

DECEMBER 14, 2022

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Advertising to Baby Boomers

OCTOBER 17, 2017

19 August 2015 Folks Are Still Reading My 2005 Book … It’s going to be up to companies to be proactive when dealing with advertising agencies. Quality control of your product doesn’t stop at the entrances of Madison Avenue’s finest, or at the doors of small local or regional advertising agencies.

AutoMobile 40

AutoMobile Food Agency Advertising 40

Single Grain

JULY 31, 2019

Nissan, the Japanese multinational automobile manufacturer, leveraged the power of the mobile touch screen in a brilliant manner to generate engagement for its compact SUV ad ( note, this is just the regular video ad ): The Evil Snowmen ad had a video featuring Nissan's Rogue SUV that fought a gang of snowmen. .” Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

JULY 13, 2020

Additionally, we had the opportunity to interact with marketers and agencies about the importance of trust holds in a brand-consumer relationship. The automobile consumers are 7x more likely to consider a trusted brand, financial services consumers 4.7x, and retail consumers 2.8x. Trust means different things to different people.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

InMobi

JANUARY 10, 2019

Even the automobile industry is getting in on the app action. How to Make the Most Effective Mobile Ads for In-App Campaigns How to Advertise on Apps: A Guide for Agencies The 3 Key Tenets of Honest Advertising For instance, many banks allow customers to check on funds, deposit checks and send money all through a mobile app.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

All About Advertising Law

OCTOBER 23, 2018

” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for everything from sports equipment and toys to automobiles and insurance. The broad mandates of the FTC and state consumer protection agencies prohibit unfair or deceptive acts or practices in the marketplace.

Marketing 40

Marketing AutoMobile Media Advertising 40

All About Advertising Law

JULY 13, 2017

EPA requiring agencies to conduct a proper analysis of the rule’s costs and benefits; and. The final rule applies to providers of certain consumer financial products and services, such as companies that lend, store, move, or exchange money.

Non-Profit 40

Non-Profit Affiliates AutoMobile Electronics 40

Single Grain

JUNE 5, 2023

You can utilize AI or online copywriting tools like ChatGPT , Jasper, and Unbounce to assist you in creating compelling copy in minutes by saving you time, effort, and resources: You can also hire an experienced ads agency to achieve the best return from your Facebook Ad spend.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

NOVEMBER 20, 2019

Motor Trend readers are real car people, highly interested in automobiles and car specifics. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.

Finance 52

Finance Audience Mobile Ads AutoMobile 52