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Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.
The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere. A&E is reportedly not repitching.
But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.
Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.
A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. It was UM’s biggest account and the Interpublic-owned agency says it doesn’t know why it lost.
Congress gave the FTC the authority to write rules governing the retail sale of automobiles, using APA rulemaking and not the more cumbersome Magnuson Moss rulemaking that the FTC normally must follow in consumer protection rulemakings. EPA , which will make rulemakings by the FTC and other government agencies more challenging.
The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. Individuals with auto finance apps tend to be younger, single renters (i.e. Individuals with auto finance apps tend to be younger, single renters (i.e. Car Owner Highlights: Car owners (i.e.
Additionally, we had the opportunity to interact with marketers and agencies about the importance of trust holds in a brand-consumer relationship. The automobile consumers are 7x more likely to consider a trusted brand, financial services consumers 4.7x, and retail consumers 2.8x. Trust means different things to different people.
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