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The Gate tipped to win AA account

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Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.

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AA reviews flagship account from adam&eveDDB

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The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere. A&E is reportedly not repitching.

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Vodafone rings alarm bells in new Ogilvy campaign

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But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.

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Havas Milan lands Alfa Romeo creative as it takes on premium electric car market

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Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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No merci for UM as Fiat US moves to Starcom, Hearts & Science snaps up GoCompare.com from Carat

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A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. It was UM’s biggest account and the Interpublic-owned agency says it doesn’t know why it lost.

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FTC Starts the Engine on Car Sales Fees and Advertising Rulemaking, but Other Rulemaking Faces Major Questions

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Congress gave the FTC the authority to write rules governing the retail sale of automobiles, using APA rulemaking and not the more cumbersome Magnuson Moss rulemaking that the FTC normally must follow in consumer protection rulemakings. EPA , which will make rulemakings by the FTC and other government agencies more challenging.

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Drive Away from the Competition through Actionable Consumer Insights

InMobi

The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. Individuals with auto finance apps tend to be younger, single renters (i.e. Individuals with auto finance apps tend to be younger, single renters (i.e. Car Owner Highlights: Car owners (i.e.

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